Isolation in The Metamorphosis Essay

Franz Kafka’s short story â€Å"The Metamorphosis† centers on the theme of isolation. In the lead character’s transformation he experiences a deep isolation towards society now. What this isolation leads to is to a series of events, that cause Gregor’s isolation to grow. Eventually isolation leads to Gregor’s death. Isolation and its after effects are the central themes involved in the â€Å"The Metamorphosis. † Isolation is the state of an individual being separated from other individuals. Isolation involves both the mental state of an individual and the physical state of the individual. Further isolation also involves the individual’s belief versus societies’ believes. This paper will argue that Gregor’s transformation into a bug is a symbolic representation of one’s difficulty in accepting the isolation reality. The notion of the isolation is first realized in the author’s work in section . The reader can see that Gregor’s isolation started before the transformation occurred when Gregor mentions â€Å"That’s all I’d have to try with my boss; I’d be fired on the spot. Anyway, who knows if that wouldn’t be a very good thing for me. If I didn’t hold back for my parents’ sake, I would have quit long ago. † It is at this point that the reader realizes that Samsa was mentally isolated from the society he lived in before the transformation occurred. Gregor had wished to be free from work long before his transformation occurred, but society expected Gregor to work and to provide food for his family, something that Gregor didn’t want. Gregor’s isolation before the metamorphosis occurred was that he wanted freedom and society wanted him to work. By Gregor showing different believes than the rest of the society the reader realizes that Gregor was somehow already a loner even before the transformation occurred. The notion isolation also affects Gregor in section III. Some readers believe that Gregor Samsa’s experience is centered on Morality and Ethics. These people believe that Gregor is treated different because he is no longer a human in a physical state. However this notion limits the whole picture of why Gregor is treated differently. Gregor’s isolation towards society is true picture why he is treated differently. If the other notion of morality and ethics were to be chosen many aspects of â€Å"the Metamorphosis† would be lost. These lost would be would be the ability of the reader to see how isolation has both affected Gregor inside and outside. My notion of â€Å"the Metamorphosis† portrays events in the past that show Gregor’s isolation were morality and ethics notion lacks of. Many notions in the past have been presented to try to present what Kafka’s â€Å"The Metamorphosis really portrayed.

Discussion of High Tech Architecture

Give a description of the work of one of the undermentioned interior decorators: James Stirling ; Norman Foster ; Ettore Sottsass ; Richard Rogers ; David Hicks ; Philippe Starck. High Tech appeared in the mid-thirtiess, Gallic designers Jean Orouve and Pierre Chareau, used High Tech to plan house, when High Tech was architecture design tendencies. In the mid-thirtiess, Industry was common, bring forth more metal, so High Tech manner utilizing really metal stuff to concept. In 1779, the first Fe span in England River Severn, it is a metal construction. High Tech popular earlier built the Fe span. High Tech have five points, about the characteristics and elements of the manner. First, High Tech have mechanical and structural aesthetics, emphasizes logic, procedures, machinery and equipment, engineering and construction. And it has mobility, for illustration emphasizes the construct of extrasensory, more lightweight and flexible, ‘exoskeleton consequence ‘ . Second, it has ocular effects. Third, it have High Tech stuffs, it utilizing smooth metal, transparent glass and crystalline minerals, to do cool feeling in the architecture, chief colour is white, grey and black, for illustration Yoyogi National Gymnasium and Hong Kong and Shanghai Bank. Fourth, High Tech accent on industrial engineering, transparent and translucent, and do more new thoughts, to accomplish height of engineering in high tech manner. Last, High Tech created new design thoughts, for illustration it break the restrictions of the column and wall, mesh grid, glass contemplation and transmittal, and o pen construction. High Tech architectures are ‘energy-saving architecture ‘ . Because it is environmentally friendly, the architectures wall is glass, the visible radiation can easy travel to indoor. Renzo Piano, Jean Nouvel, Richard Rogers, Helmut Jahn, Jean Nouvel, Santiago Calatrava and James Stirling, they use High Tech to plan and build their plants. Norman Foster is high tech ‘s representative designer and interior decorator excessively. Norman Foster was born 1 June 1935 in England Manchester. When he was 21 old ages old, he graduated Manchester University School of Architecture and City Planning in 1961, so he won Yale University scholarships and studied Master of Architecture. Next, he married Wendy Cheesman who is designer, in 1964. Norman Foster constituted Foster Associates ( Foster + Partners ) with his married woman Wendy Cheesman and eight working spouses in 1967. Foster Associates ( Foster + Partners ) is a building company in London, England. Foster + Partners founded in 1967. The president is Norman Foster and the main executive officer is Mouzhan Majidi. Foster + Partners completed many major undertakings, it has ten parts those maestro programs, Bridgess, authorities edifice, cultural edifice, higher instruction edifice, athletics land, transit, office, leisure installing, and house. First for maestro programs, Foster + Partners planned Duisburg Inner Harbour in Germany ( 1991-2003 ) , Trafalgar Square Redevelopment in London ( 1996-2003 ) , West Kowloon Cultural District in Hong Kong ( 2009 ) and so no. Second for Bridgess, they constructed and designed Western Arsta Bridge Arstabroarna in Sweden ( 1994/2005 ) , Millennium Bridge in London ( 1999/2002 ) , and Millau Viaduct ( 2004 ) ; it was the highest route span in the universe. Third for authorities edifice, they constructed London City Hall ( 2002 ) , New Supreme Court Building in Singapore ( 2005 ) , and reconstruct Reichstag edifice in Berlin ( 1999 ) . Fourth for cultural edifice, they constructed and intentional Sainsbury Centre for Visual Arts at University of East Anglia in Norwich, in UK ( 1978 ) , renovation of the Queen Elizabeth II Great Court of the British Museum ( 2000 ) , and extension to Lenbachhaus art museum, Munich ( 2013 ) . Fifth for higher instruction edifice, for illustration Kings Nort on Library in UK Cranfield University ( 1994 ) , Cambridge Faculty of Law in UK ( 1995 ) , British Library of Political and Economic Science in UK London School of Economics ( 1993-2001 ) . Then, Foster + Partners constructed and designed Lusail Iconic Stadium in Qatar ( 2010 ) , and reconstruct Wembley Stadium ( 2007 ) . Seventh for transit, it had Stansted Airport in UK ( 1991 ) , Canary Wharf Underground Station in London ( 1999 ) , Spaceport America in New Mexico ( 2005-2013 ) . Eighth for office, it had London Citigroup Centre in UK ( 1996-2000 ) , Hearst Tower in New York City ( 2006 ) , Caja Madrid in Spain Madrid ( 2002-2009 ) . Ninth for leisure installing, it had The Great Glashouse National Botanic Garden of Wales in UK Wales ( 1995-2000 ) , Elephant House of Copenhagen Zoo in Denmark ( 2002-2008 ) , Faustino Winery Bodegas Faustino in Spain Castilla Y Leon ( 2007-2010 ) . Tenth for house, it had The Murezzan in Switzerland St Moritz ( 2003-2007 ) , Regent Place in Australia Sydney ( 2003-2007 ) , Jameson House in Canada Vancouver ( 2004-2011 ) . Norman Foster has many architectural accomplishments, for illustration he is ex-vice president of the Architectural Association, external councilors of the Royal Architectural Association ( RIBA ) , councilor of the Royal College of Art in London, member of the Royal Society of Arts in London, honorary member of the American Institute of Architects and so on. Norman Foster won 190 awards and more than 50 international competitions. He was awarded The RIBA Royal Gold Medal in 1983, Japan Association for International Design Award in 1987, the RIBA legal guardians medal in 1990 and Gold Medal of the AIA in 1994. In 1999, he won The 21st Pritzker Architecture Awards, and was awarded the rubric of ‘Lord ‘ by the Queen, so we could name him Lord Norman Foster. Willis Faber Dumas Offices in 1974, Sainsbury Centre for the Visual Arts in 1976, Hong Kong and Shanghai Bank in 1979, Airport Terminal in 1980, Museum of Modern Art in 1983, Kings Cross Redevelopment in 1988, 30 St. Mary Axe in 2003 and so on. There were High Tech manner architecture by Norman Foster. On the other manus, Norman Foster has many celebrated plants, for illustration Reliance Control Factory in 1966, Original Drawings in 1978, Whitworth Art Gallery in 1984, Institute francais vitamin D rchitecture in 1986 and Royal Academy of Arts in 1986. In add-on to, Furniture appeared High Tech, for illustration tabular arraies, chairs, beds. Adreas Weber, Bruce Burdick and Norman Foster used High Tech to plan tabular arraies and work tables, those are unstained steel and glass. Hermann Muller desgined Aeron Office Chair, that is High Tech manner and biotechnologies. Norman Foster did non make High Tech, but he was influential in architecture and design. Norman Foster made High Tech that became common. In add-on, many interior decorators will utilize High Tech in interior design, because it has five good points. First, High Tech utilizing smooth metal, to do cool feeling. Second, High Tech has mechanical and structural aesthetics, to do modern. Third, High Tech chief colour is white, grey and black, does non impact the interior decorator and to do modern. Fourth, High Tech utilizing crystalline glass, it can increase interior sense of infinite, and visible radiation can easy travel to indoor. Fifth, inside can utilize High Tech furniture for illustration tabular arraies, chairs, and beds. In decision, Norman Foster do non merely lending to architecture, he contribute design, for illustration interior design and furniture design. Beginning hypertext transfer protocol: //www.ad.ntust.edu.tw/grad/think/PEOPLE/FOSTER/FOSTER.HTM hypertext transfer protocol: //tw.streetvoice.com/wchlc156/articles/249952/ hypertext transfer protocol: //miko750808.pixnet.net/blog/post/30724354-a ­a?†°- ( a ·?a? ®?†? ) -aZ?e «?c §Ã¢â‚¬Ëœ?Sˆa »?c?†°aa? °ca? °a?ˆ hypertext transfer protocol: //en.wikipedia.org/wiki/Norman_Foster, _Baron_Foster_of_Thames_Bank hypertext transfer protocol: //cforum.cari.com.my/forum.php? mod=viewthread & A ; tid=421131 hypertext transfer protocol: //www.archinfo.com.tw/public/p02.aspx hypertext transfer protocol: //tw.knowledge.yahoo.com/question/question? qid=1206040807154

Information Systems in Scm and Erp Essay

2.1.Introduction With the variety of requirements for information within businesses, most businesses tend to have several information systems operating at the same time. Executives require information to plan for the future, middle management require information to monitor and control whilst employees require information to help them carry out their duties. In this essay we look at information systems in supply chain management and enterprise resource management. 2.2.Discussion There are various types of information systems, these include office automation systems, transactional processing systems, decision support systems, management information systems and knowledge management systems. In identifying the use of information systems in enterprise resource planning and supply chain management, we first have to understand what these represent. 2.2.1Review of Information Systems, ERP and SCM Information systems are an integrated set of components for collecting, storing, processing and communicating information. Organisations rely on information systems to manage their operations and compete in the marketplace effectively and efficiently. Information systems rely on three key resources i.e. technology, people and information. Bocij et al. (2008) describe enterprise resource planning (ERP) as systems that provide a single solution with integrated functions and a unified database for major business functions across the value chain for example: finance, sales, distribution, marketing and human resource management. ERP systems enable efficient planning, managing, and controlling of all core business processes across multiple locations. According to Bocij et al.(2008) supply chain management (SCM) consists of a series of activities that moves material from suppliers through operations to customers. SCM enables more efficient management of the supply chain by integrating the l inks in a supply chain; which may include suppliers, manufacturer, wholesalers, retailers and final customers. 2.2.2Information Systems in Supply Chain Management Information systems are critical to a supply chain management. They automate simple and complex tasks and provide management with reports concerning logistics. Information systems in supply chain management analyse the flow of products and provide information and status on items, determine profitability and the most effective way to manage inventory. The information system enables the retailer to identify inventory levels, inventory turnover rates while identifying usable warehouse space. Information systems are used to optimize the logistical process such as receiving, storage and distribution. The role of an information system is to collect raw data for transaction processing. Through specialized reporting and enquiries, the system produces reports to assist management to make decisions which impact operations. Compiled data is used to determine strategies which impact inventory costs, distribution costs and product cycles. Added benefits of information systems in supply change management include the ability for customers to track the delivery of an item with an assigned tracking number; and management of inventory based expiry dates or no sell by dates i.e. last in, first out or first in, first out (Unknown). 2.2.3Information Systems in Enterprise Resource Planning Enterprise Resource Planning (ERP) systems refer to the software packages that integrate all the data and the related processes of an organisation into a unified Information System. It is designed to facilitate the administration and optimisation of internal business processes across an enterprise. ERP is used extensively by larger retail chains as a competitive tool for efficiency. ERP software uses a single database that allows different departments to communicate with each other through information sharing. ERP systems serve an important function by integrating separate business functions such as material management, product planning, sales, distribution, finance and HR, into a single application. Hyperone would benefit from an integrated infrastructure which continuously monitors and dispatches the necessary information of the flow of goods from supplier to cash register. Flexible, process efficient and reliable information are critical to retail business and ERP packages have been introduced to tackle IT complexity. Some ERP retail solutions include critical functions like inventory tracking, ordering and replenishment, loss prevention and task management. ERP systems help in the decision making process such as formulating pricing strategies, merchandising planning, inventory optimisation and store execution. They also help in managing workflow through automation which enables management to monitor and control inefficiencies in processes (unknown:2011) The key components of a retail ERP system include: * Merchandise management which includes activities such as the setting up, maintenance and management of the retail outlet, keeping track of the prices of the items, inventory, and the different vendors etc., facilitating a more efficient retail option. * Retail planning which enables retailers to plan activities at a large and small scale, factoring in economies of scale to achieve desired efficiencies. * Supply chain planning and execution enables a retailer to run the business more efficiently by closely monitoring and managing their supply chains. However, it must be noted that most ERP systems need to integrate with other systems such as management information systems (MIS), business intelligence (BI) or data mining tools in order to extract, analyse and construct data into readable information. 2.3.Conclusion Information systems are integral to enterprise resource planning and supply chain management for the effective management of information across all functions of the business. Both supply chain management and enterprise resources planning systems comprise of transactional processing systems and with integrated management information systems they provide crucial information in a timely manner.

The Way to Salvation Essay Example | Topics and Well Written Essays - 1250 words

The Way to Salvation - Essay Example In his disappointment, He sends the floods to destroy all His creations, save for the family of Noah, His chosen one, who lives up to His model behavior. Such a punishment God deeply regrets doing and thereupon enters into a covenant with Noah and all his descendants that never shall any such holocaust come upon His chosen people. As a reminder of that covenant, God sends forth the symbol of His reconciliation, the rainbow, which appears whenever clouds would form in the horizon. In addition, He gifts man with the power over all living things so that he may be able to live to the fullest according to his creative endowments and thus live in God’s continuing favor. But do we recognize God and the continuing favor He bestows upon us? Or instead of resting upon the credits of our inheritance from His outpouring of love, we choose to exhibit our forefathers’ disobedience and do as we please according to our desires and forget our covenant with Him? The first reading reminds us of this agreement that binds us all descendants of Noah. Let us remember God’s unconditional love and His ever-flowing mercy and forgiveness. At the same time, let us remind ourselves of the sign of God’s promise and the equivalent response befitting a beneficiary of God’s provisions. ... Jesus Christ is the fulfillment of god’s promise of salvation. Jesus is the evidence of His undying love for us His children. God loves us so much that instead of punishing us in the way of the Floods, He takes the opposite track of offering His son to die that all of us may live. And God knows how we would respond: we reject Jesus, we spit at him, we kick him, we insult him, we stone him, we do everything and anything but love him. Yet for all of these responses, our God who is in Jesus takes them all in silent submission till His crucifixion and death on the cross. We would crucify our own God and Savior to His death, and just as it was written, Jesus resurrects to tell the world, including his tormentors and crucifiers, that all is forgiven. That’s how much we are loved. How much do we love in return? Lent is a rainbow that calls us to our covenant, and as we enter this season, let us remember what and how we have been to Jesus. It is almost definite that whatever we are or have been, a saving grace is always waiting to welcome us to the loving Father, as Peter in the second reading reminds us. Our life may not be a life in Jesus but if the crucifiers have been embraced by the Father, no other indiscretion or sin could be more serious as not to be forgiven and accorded loving mercy. A recourse is ever available to allow us a renewal of our baptism in the Lord’s favor. Our sinfulness is our own temptation in the desert and even when we have mired ourselves a great distance away from Jesus, the same sinfulness can be our entry passage to a life of repentance and fullness. No longer will we be punished with the rampaging waters of

Gun control Assignment Example | Topics and Well Written Essays - 250 words

Gun control - Assignment Example I feel that a more inquisitive process on the history of the buyer should be carried out to make sure that weapons do not land in the hands of malicious people. Guns are used to kill or injure people or animals. Buyers buy guns to protect themselves or threaten potential attackers (Cefrey 29). Weapons should be sold to people who live in dangerous neighborhoods or have threats from family or friends. Guns are dangerous weapons to own as they can push a mere argument, a moment of desperation or a child’s curiosity into a fatal situation. In nutshell guns cause more harm than good. The government should set very high standards for acquiring a gun. It would reduce the crime rates as research has shown that most of the shootings happening in the United States are caused by weapons being in the wrong hands. Therefore, the debate on whether having guns is good for protection or will cause more harm in the long run continues to show that guns are not the solution to protection and home

Security Plan Essay Example | Topics and Well Written Essays - 2000 words

Security Plan - Essay Example This plan was not meant for specifics but rather the whole fraternity (Maiwald & Sieglein, 2002). The plan outlined different elements that were important in ensuring its success and efficiency. Regulations on the usage of the computers were formulated. This plan was also geared towards promoting confidentiality in its operating systems. Different individuals were therefore given different responsibilities that would help in ensuring that security is promoted. Responsibility of users North Carolina agricultural and technical state university decided to share responsibilities of ensuring security. Privacy of one’s information or an organization can easily be intruded through hacking therefore, the technology department appealed to all users of computers to be vigilant and ensure that this vice is not promoted. One of the duties of account holders is to ensure that they maintain privacy by not letting others aware of their account detail. Some people do not think it is very impo rtant to keep account information secret; they therefore carelessly display information about their accounts (North Carolina Agricultural and Technical State University, 2008 ) When accessing account users were advised not to go for those that anyone can access, different methods can be applied to ensure security of one’s account. A password is vital it does not mean having a password guarantees one security. They are those accounts with complicated password that cannot be easily accessed. Try to mix different characters in a password for instance use of letters and numbers. Through this method, it will be hard for anyone with ill motives to access your account. This method cannot only be applied in a school situation but also financial institutions. Institutions can take this method so that cases of fraud can be reduced. Banks for instance, use this method when providing ATM cards to their clients; this promotes security to a client’s bank account. Phone holders use t his strategy in protecting their information. When formulating this password, users were advised to use figures they can easily remember even after a long period. Remembering your password is important because, it will reduce issues like blocking of an account. Forgetting ones account can lead to great loses, for instance a student using an account for saving his documents will lose his information because he is not to access his account. In a bank situation, clients who forget their ATM pin numbers are force to apply for other cards. This leads to great delays and additional costs that would otherwise be avoided if the password were mastered. Computer users are to ensure that they do not access accounts that do not belong to them and logging off after every session is important. This will ensure that the next user will not be able to access your information. Working or accessing an account in a public place can sometimes is tricky but users are to be careful about those around them and ensure that they are not intruding their privacy. Some students can decide to access their account while in a public place like the field; they should ensure that, when doing this their privacy is guaranteed. Users were further advised to be vigilant and ensure that actions that lead to insecurity are reported to

Crime-Prevention Strategies Essay Example | Topics and Well Written Essays - 1000 words

Crime-Prevention Strategies - Essay Example Crime prevention techniques are being introduced by the criminologists so that the people avoid doing any crimes. These crime prevention techniques are basically designed to lessen the prospects of committing specific crimes by people. And these techniques are further known as the Situational Crime Prevention Techniques. In the world today the crime rate is increasing day by day as the punishments granted by the government have not proved enough for the culprit to avoid the offense the next time. Seeing this situation in the world the criminologists have adopted the way of preventing crime rather than bringing the criminals to justice. And thus the process of 'Situational Crime Prevention' came into use. This word derived by the criminologists meant to make the offenders avoid the crimes they are about to commit through different ways. The opportunities which the offenders get due to lack of security and other factors are analyzed by the criminologists. By the process of Situational Crime Prevention the criminologists aim to lessen the opportunities which the offenders are getting to commit the crime. i.e. if a person who is rich and does not get protection from guards may have the chance to get robbed. And here the role of the Crime Prevention comes when they make the rich person have proper securi ty. The problem of crime was arising in the housing sector when the burglars were entering the houses and robbing the people of their possessions. This situation was closely analyzed by the criminologists and a solution was sorted out with the help of Situational Crime Prevention. This solution made the houses have a good architectural design which would make the offenders avoid entering the premises of the house. For e.g. if the house is well lit in the night and secured, the offenders would avoid taking the risk of entering it. Similarly other Situational Crime Prevention techniques make use of such tools and designs. The techniques included the better structuring of buildings and the possible targets being secured more properly. The possible targets were analyzed by their market demand. Situational Crime Prevention is based on some principles so as to the crime can be fully avoided. The set-up of a certain possible target is made such that the effort required to rob or commit a c rime on that target is made much higher. This discourages the offender from committing the crime. For e.g. to enter a certain building one may have to cross the walls but the walls of the building would be made so tall that no person would be able to enter it without support. Similarly the risk involved in committing a crime would be made such that the offender would not dare to commit it. For e.g. the security alarms would be so enhanced that any person who may enter the premises may be caught or the person may be shot dead at the very moment. In particular the security of a certain place or person would be increased. The rewards or the loot of the possible target would be made as lower as possible so it wouldn't attract the offenders. The governments are taking such measures that the stolen material is not easily sold in the market. And anyone caught selling it may be brought to justice by the court of law. Car stereos are being made removable so that it is not easy to steal these stereos. And lastly the feeling

Profile and discuss one communications sector of a country of your Essay

Profile and discuss one communications sector of a country of your choice. ( India film industry Bollywood) - Essay Example Bollywood, the Indian film industry, is an important part of the global international communication system in the modern world. This paper is aimed at providing the profile of Bollywood, the Indian film industry and also in discussing various aspects of international communication related to this industry. International communication and films: International communication is considered as the inseparable part of human lives as it is playing an important role in developing various social, cultural, socio-cultural, economic, educational and other aspects of their lives. After the World War II, international communication has gained significant attention from all over the world. Since the middle of the 19th century, global communication started to gain greater amounts of focus by people (McPhail, 2011, p.1). According to McPhail (2011), â€Å"international communication refers to the cultural, economic, political, social and technical analysis of communication and media patterns and ef fects across and between nation-states† (McPhail, 2011, p.2). International communication is essential for the purpose of producing effective value judgments. The most important sources of international communication are online media services, print media services, news channels and films and theaters (Supadhiloke, 2008, p.109). The notion of international communication is closely related to the society as various societal imbalances and inequalities are revealed through international communication (Moby, 2003, p.10). Improvements in satellite, television and internet system are helping films to become an important medium of international communication. Modern technologies are getting transferred in developing countries from developed countries like UK and USA (Hallin, 1998, p.153). Film is considered as traditional media and the growing technological advancements are creating greater amounts of integration in favour of developing the international digital telecommunication ne twork (Madikiza and Bornman, 2007, p.16). With the help of film media and industries cultural aspects are commoditised (Madikiza and Bornman, 2007, p.32). However, several instances reveal that national cultures are becoming the victim of the film media as the most important way of communicating with the people nationally as well as internationally (like the Western society) (Golding and Harris, 1996, p.199). Numerous epic films which have been produced in different countries all over the world have raised the effectiveness of international communication all over the world with the help of greater popularity of these films (Curran and Morley, 2006, p.267). Indian film industry: Bollywood, the Indian film industry is effectively using various social, cultural, economic as well as political aspects which are creating various impacts on the lives of people of the country, in particular, and in the lives of people of the world, in general. Bollywood is the largest film industry in India (there are number of regional film industries in the country which are popularly known as Tollywood. The New York Times as well the Washington Post regularly publish reviews of Indian films which are released and shown in different multiplexes of New York, Toronto and other cities of the United States (Rao, 2007, p.57). More than 300 films are produced every year in Bollywood and large numbers of Bollywood films are exported to the United

International financial market INDIVIDUAL 5 Essay

International financial market INDIVIDUAL 5 - Essay Example Using the above percentages on $100 Million portfolio we find that: The investment seeks current income with a secondary focus on capital appreciation. The fund invests in equity securities, bonds and money markets instruments. The target asset allocation of approximately 5% cash, 40% equities and 55% fixed income is enhanced. The actual asset class allocation can deviate from time to time from these targets as markets conditions warrants. The implementation of asset may involve the extensive use of equity and fixed-income exchange-traded funds. The investment policy based on moderate conservative allocation can be summarized in the table format below: Type of investment Percentage asset allocation Value Fixed-income 55 55 Cash and equivalents 5 5 Stocks 40 40 Total %100 $100 The multinational corporation can raise money for long term investment through primary capital markets. The decision can be made either to invest through bonds or shares. To avoid increasing its debt, expertise help is required. Shares offer the potential for higher returns and capital gains if the company is successfully progressing. (Davis, 1995). On the other hand if the corporation is doing poorly then bonds are safer as they are not susceptible to fall in price and in the event of bankruptcy bond owners are paid before shareholders. Raising finance from primary markets involves the process of face-to-face meetings. In the event that shares or bonds are chosen, the corporation will

A FINANCIAL MANAGEMENT REPORT FOR EMAP PLC( A MEDIA COMPANY) Essay

A FINANCIAL MANAGEMENT REPORT FOR EMAP PLC( A MEDIA COMPANY) - Essay Example Financial ratio analysis is a very essential tool in assessing the financial health of a business entity. Specifically, it enables a financial analyst to spot trends in a business and to compare it with the performance of similar business enterprises within the same industry. Financial ratios are grouped into three categories, each showing a different aspect of a company’s financial operations. These are profitability ratios, financial leverage ratios and liquidity/solvency ratios. Profitability ratios measure the ability of the company to generate income from its investments less the costs incurred. The gross profit margin ratio tells us the profit a business makes on its cost of sales, or cost of goods sold. It tells us how much gross profit per peso of turnover our business is earning. Gross profit is the profit we earn before we take off any administration costs, selling costs and so on. The computed operating profit margin, which is the ratio of operating income to sales measures as a percentage of sales, the excess revenue from sales over cost of normal operation excluding financing. Net profit margin, on the other hand, is the ratio of net income to sales. Unlike the operating profit margin, it takes into account the secondary or incidental gains aside from the company’s main business operation and all the costs incurred including financing. Return on assets and return on equity are variants of return on investment, which are more significant rat ios than the margins. While return on assets measures the rate of return on the total investments of the company, the return on equity assesses the rate of return on the investments of common stockholders in the company (Analyzing Company Reports 2005). Logically, higher profitability ratios indicate a healthier financial condition. It can be seen that at the end of March 2005 the company does not perform well in terms of profitability. Gross profit margin is

Dance Helicap Essay Example for Free

Dance Helicap Essay In 1967, Frank Dance proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from â€Å"Helix† which means an object having a three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. He shows communication as a dynamic and non-linear process. Theory Dance’s model emphasized the difficulties of communication. Frank Dance uses the form of a Helix to describe communication process. He developed this theory based on a simple helix which gets bigger and bigger as it moves or grows. The main characteristic of helical model of communication is that it is evolutionary. Frank Dance explains the communication process based on this Helix structure and compares it with communication. In the Helix structure, the bottom or starting is very small then it’s gradually moves upward in a back and forth circular motion which form the bigger circle in the top and it’s still moves further. The whole process takes some time to reach. As like helix, the communication process starts very slowly and defined small circle. Communicators share information only with small portion of themselves to their relationships. Its gradually develops into next level but which will take some time to reach and expanding its boundaries to the next level. Later the communicators commit more and share more portions themselves. Example When a child is born the only means of communication is crying, he/she cries for everything like hunger, pain, cold etc.. As the child grows the means of communication become wider and broader. He learns to makes noises then he learns language to obtain attention and to fulfil his needs. As a Helix the process of communication in this case started from crying and later it developed into a complex and compound means. The Helical model of communication is largely dependent on its past. A child learns to pronounce a word in his elementary classes and throughout his life he uses that word in the same way he learnt. Just like that we used to react to certain things in a certain way in our childhood and such reactions and habits lasts with us forever. The communication evolves in the beginning in some simple forms then the same process of communication develops based on the past activities. It develops further with modifications. Conclusion Frank Dance included the concept of time in his theory. Something happens over the other will always be based on the first event according to him. This theory of communication was a subject to a number of experimental researches. Even though this model of communication clarifies everything there is a problem of over simplification. According to this theory a communication process is the product of what we learnt. Let us understand the model with the help of an example. A child from the very moment he comes to this world starts communicating. When a baby is born, the nurse rubs his back to make the child cry. If the child doesn’t cry, it is an indication of a still born child. What does crying in this case refer to? It is actually a way the child is communicating to his parents that he is alive, absolutely hale and hearty and ready to face the challenges of the world. As the child grows up, he cries whenever he is hungry or expects something from his parents and sometimes simply for his parent’s attention. It is again a child’s own way of conveying his message to the whole world. When the same child grows up and starts going to school, he soon interacts with his parents, teachers, friends in the form of words. Now crying actually gets replaced by words or his speech but one thing which is common is the process of communication which existed since the child’s birth. Thus the child actually started communicating from the very first day of his life and has been communicating all through till the present day. This explains one part of helical model of communication. According to the Helical model of communication, the process of communication evolves from the very birth of an individual and continues till the existing moment. All living entities start communicating from the very first day of their origin. When seeds are planted, they convey the message to the gardener that they need to be watered daily and should be treated well with fertilizers and manure. When a plant emerges from the seed it also starts communicating its need for water, sunlight, manure and fertilizers, thus supporting the Helical model of communication. The same also applies for animals, birds, fishes and all living creatures. Now let us throw some more light on a real life situation An individual in his elementary classes learns to pronounce a particular word or react to a particular situation. It has been observed that even though the child grows up, he continues to pronounce that particular word in the same way as he did during his growing up days or for that matter, if the same situation arises again he would under all circumstances react in the same way as he did in the past. The fear of the child when suddenly the light goes off at night resulting in a complete blackout is present in his younger days as well as when he grows up. The above example again makes the Helical model of communication clear. According to the Helical model as the process of communication moves forward it also comes back and is largely dependent on the past behaviour of the individual. The model believes that communication process is just like a helix which moves forward as well as comes backward and is dependent on the behaviour patterns of the past definitely with some modifications and changes. As the child grows up, he does make slight changes in his past body movements or past pronunciation or facial expressions. He makes certain changes, modifications in his communication and tries to get rid of the communication errors. An individual will definitely get less nervous in his teenage days as compared to his childhood days, thus a slight change in his behaviour.

Mother Tongue Language And Mathematics Essay Example for Free

Mother Tongue Language And Mathematics Essay In what ways does your mother tongue language and mathematics resemble and differ from each other? Mathematics and language both act as a source of communication, thus both mathematics and language play an important role in life. According to the dictionary, language is defined as a communication of thoughts and feelings through a system of arbitrary signals, such as voice sounds, gestures, or written symbols. In comparison, the dictionary defines mathematics as a the study of the measurement, properties, and relationships of quantities and sets, using numbers and symbols. Both language and mathematics use symbols, thus both concept are seen as a form of communication. The symbols represent values, which can be understood by the human mind. Language is defined as a code, and both the mother tongue and mathematics are made up of unique symbols that are consistent in their rules in order to be understood properly. Mathematics is a very complex, straightforward concept that has fixed meanings. If x = y = z, then x = y, x = z and y = z. This is a universal phenomenon accepted world wide. Mathematics has been used in the study of science. An example would be the physician Albert Einstein and the discovery of his equation e = mc2. Mathematics is composed of a combination of factors, which can be simplified and broken down. Factorisation of equations is an example. However, if an equation can be factored, then there is only possibility in which it can be broken down. Each equations has its universal values that cannot be altered. Even though mathematics exemplifies logic, it is not as simple to understand. In order to understand the concept of mathematics, a person has to learn a language first. Whether the language is English, French, Spanish or German does not matter. Mathematics is a fundamental base of our daily life and society, but it is not as essential as the communication between humans through the usage of language. Language is a much simpler concept than mathematics. Language does not have a fixed meaning or value, whereas this is the case in mathematics. 5 + 3 = 8. This is always true, it cannot be denied due to the mathematical code and its rule. In language this is not the case. Statements can be understood of accepted differently according to the individual. For example, Anna says to Tom, I really like you. This has no fixed meaning, because according to what tone this statement is said, it can either be true or false. Anna could emphasise through language that she in reality does like Tom. On the other hand, she has the ability to state it as a sarcastic phrase. This would mean, that in reality she doe not like Tom. Language also plays an important role in culture. Through language, the origin of individuals can be assumed. If somebody is mainly speaking German, then one can assume that the person is German. Even within the German language, different dialects are spoken. This makes language less specific than mathematics. There is the Hoch-Deutsch spoken in Germany, the Austrian German spoken in Austria and finally the Swiss German heard in Switzerland. Language is expressed in different forms, either written by the usage of symbols, orally through the usage of sounds and finally through the form of body language. Again, language illustrates a less specific concept than mathematics. All three forms can express certain values and one statement, such as I like you can be expressed in all three different forms. Even though both mathematics and language have codes, these can be misunderstood. In mathematics your result is an error, while in language misunderstandings can result in several problematic situations. The fundamental difference between mathematics and language is that one is universal in its concept, while the other is altered around the globe. Mathematics is universal, it has the same code throughout the world where 2 + 2 = 4 in every country. Language however, can be altered. If a Chinese speaks in Chinese to a Portuguese, it is unlikely that they will understand it each other. In conclusion, mathematics and language share both common concepts but also differ from each other. They are both essential for life, while language is the base to understand mathematics. The concept of mathematics has always been relevant in nature, such as 360à ¯Ã‚ ¿Ã‚ ½ circles. Language is the invention of the human race in order to establish and maintain the communication between each other.

Therapeutic Horseback Riding

Therapeutic Horseback Riding Running Head: THERAPEUTIC HORSEBACK RIDING Abstract Therapeutic horseback riding is very beneficial for a rider of any age and had been used as a way of improving the health and physically good state of a person with a handicap or disability. Therapeutic horseback riding is a good way of teaching a kid with disabilities how to react and grow while working with horses. Horses have an uncanny way of communicating with a person and knowing how to work with them to benefit them no matter how long they have known the person. Many miracles have happened with people who were disabled and told they couldnt do something but with some work are able to now. I have heard many success stories in the news and in the paper about people getting into accidents or becoming unable to move and after many years of hard work on horseback they are able to take their first step again! Therapeutic Horseback Riding Eleven years ago, Henry Boersmas stroke left him not only paralyzed on his left side, but without the self-confidence he once had in his career as a regional industrial representative. It took a move to Ocala and volunteering with MTRA Marion Therapeutic Riding Association) to not only find his self-esteem again, but also regain his physical strength-on the back of a horse. When Henry, now 64, heard someone from the Marion Therapeutic Riding Association speak at a meeting of a local stroke club about five years ago, Henry decided to give it a try, even though he had never been on a horse in his life. â€Å"The first time I was on a horse, I was really sore the next day! Now I ride once a week, and volunteer 5 days a week. I feed the horses, clean their hooves, and even help clean the fields and carry the manure! I go home tired, but it feels good. This is such a great program. Two years ago Henry won the Exceptional Challenge Cup at the National United Professional Horseman Associat ion competition in Kansas City. He won third overall too. (Marion, 2007) Therapeutic horseback riding can help people in many ways and can be traced throughout the ages. There is documentation of individuals exploring the different therapeutic ways of horsemanship as far back as 600 B.C. The first study actually documented can be traced back to 1875 where Cassaign, a doctor, prescribed horseback riding his patients and believed that riding would and did benefit the patient. There were many patients with all different issues like; neurological disorders, joint pain, people being told they will never walk again, and people with balance issues. A hospital in England called Oxford tells their patients or injured soldiers from World War I to ride. (Marion, 2007) Due to the unique bond formed between human and animal. Many people throughout the ages have realized the importance of riding for people with disorders of all kinds. History According to the Journal of American Veterinary Medical Association, therapeutic riding is mostly attributed to Lis Hartel. She was stuck in wheelchair and even though she could barley walk she was very determined to keep riding despite her disability. Hartel was stricken with polio in 1940 and that illness made her limited to how much she could move. Even though she was limited in her mobility she still rode all the time and due to that she was successful in rehabilitating herself through horseback riding. She was so successful that she went and won two Olympic silver medals for Grand Prix Dressage in 1952 and 1956. This caught the attention of therapists, and doctors and Hartel paired with a physical therapist and together started one of the first. (ORourke, 2004) Therapeutic Riding According to All and Loving (1999) therapeutic horseback riding, which can also be called equine-assisted is an emerging activity used for a person with a range of mental, physical, social or emotional needs and who need special attention to survive in life. This kind of riding is greatly beneficial for the rider as a way of improving health and a well being of people with handicaps and disabilities. There are two services in therapeutic riding equine assisted activities and equine assisted therapy. Equine assisted activities are activities with the horses provided by trained professionals, but more focusing on recreational, leisure, sport or education some examples are therapeutic riding, driving or equine facilitated learning. All these activities are guided by an educational or learning model and skills are taught to riders and students. (Bieber N. 1996) Equine Assisted Activities- Therapeutic riding is usually most effective in children because they are learning from the horse mental and social development. These activities produce many improvements and many success stories in riders of all ages. Some activities they do on horse back are identifying shapes, colors, numbers, letters, and pictures and also playing games to help the kids function while working a horse but also improving on their flexibility, balance, posture, breathing, and verbal abilities. There are hundreds of programs around the world as well as many organizations that work with the various forms of therapeutic riding including hippo therapy which is a treatment strategy used by occupational, physical and speech therapists and use the horse as a therapeutic tool. The movement of the horse is helps by influencing neuromuscular changes in the patient. Psychotherapy- There is psychotherapy which is used by a mental health professional and uses the horse not as a tool but in different ways for a therapeutic benefit. Horses often provide the best therapy for patients because they do not have to suffer from the unreliability of a person. (Warner Saleh, 2007). Horses are honest, which forces the patient to become responsible for their actions. Patients who refuse to admit to their responsibilities encounter many difficulties in working with a horse. Once a patient begins to admit their mistakes and search for ways to fix them, then they are naturally rewarded by the horse being more intuitive to their actions. Equine Assisted Therapy- The other service is Equine Assisted Therapy; these services are taught by licensed medical professional. To be a professional in this kind of program they have to go through proper training, education and state license appropriate to their practice. Examples of this practice are hippo therapy and equine assisted psychotherapy. How they use the horses to help treat the patients is by utilizing the horses movement to meet the patients goal based on what their disability is. But these horses help the patients not only with acquiring a relationship with the animal and learning to care for the animal but riding a horse provides a often profound and unique activity for many people. The motion of the horse, the concentration it takes to learn how to ride and the communication between their instructor and rider allow the patient to benefit from riding even with a disability and is a fun kind of therapy. This therapy has many benefits because when horseback riding gently and rhythmically mov es the riders body so similar to a humans gait that patients with physical disabilities show improvement in flexibility, balance and muscle strength. But with patients who have a more mental or emotional disability the relationship the patients have with the horse can lead to an more confident person with more self esteem than when first started. (Bieber N. 1996) Who Can Benefit? Physically Disabled- Some advantages of therapeutic riding are; physically therapeutic riding can be beneficial to many people with special needs. Riding is a physical activity and people who are mentally disabled benefit from it with an improvement of physical tasks, balance, muscle strength, flexibility, joint movement, and posture. Some physical disabilities that this helps with is muscular dystrophy, cerebral palsy, multiple sclerosis, amputation, paralysis, spinal bifida, downs syndrome, etc. (Beiber, 1996) Balance and Posture- Horseback riding requires balance and posture for any rider. Patients lacking good balance and posture get a lot of work on it when riding from the very moment they hop on the back of a horse. The movement from the horse causes the rider to strengthen its core muscles and the movement works on both sides of the rider helping with the position. The connection between riders is the most important element in building a patient up to improve in different areas.(Beiber, 1996) Strength and Flexibility- The movement of a horse requires good strength and flexibility, the muscle regions that are used the most when riding are the back, buttocks, legs, ankles, knees and hips. Riding can also benefit smaller muscles and joints throughout the body in an activity or exercise. This exercise helps riders with low muscles tone and loose flexibility and helps strengthen and tighten the muscles. But it also works in reverse ways also and people with high muscle tone work on relaxing the muscle and moving with the gait of the horse.(Beiber, 1996) Mentally Disabled- People with sensory and cognitive disabilities can be helped on horseback also. Some examples of disabilities that can get help are: mental retardation, autism, brain damage, down syndrome, developmental disorders, ADD/ADHD, dyslexia, learning disabilities, etc. When riding you have to be very attentive and reason skills but also remember things that you have learned as halting, going, trotting, ect. Due to riding building knowledge as time progresses, simple tasks grow into complex skills that can help provide the rider with intellectual stimulation. Riding involves a lot of information in a small amount of time and in a lesson a rider is asked to interpret sensory information they are learning from the horse, instructor, and environment around them.(Sterba J 2007) The rider has to gain and learn all this information that is appropriate for learning riding skills. The motion, feel, smell, sound and sight of a horse is a lot to absorb especially for a mentally disabled person. Even t hough the instructors take it slow and let the student process this information. According to the North American Riding for Handicapped Association (NAHRA, 2002) â€Å"Riding is both relaxing and demanding for students of all cognitive abilities, depending on the focus of the lesson.† Why horses are therapeutic If you have ever looked at a small childs drawing or play toys they have always drawn horses or played with horses even if they have never seen or ridden one. When watching a horse movie you are always cheering or gasping when a horse is running onto the screen or racing in a big derby like Seabiscut . Many children loved that movie or Black Beauty and watched them over and over, playing with toy horses, or having a rocker to ride. I know my niece does and she is only two years old and has never seen a horse, but she rides her rocking horses every day. A horses special power A horse holds a special power that people of all ages will never out grow. No matter if you love or hate horses, if you see a beautiful horse you gasp and love it but then if you see an emaciated, almost dead horse your heart goes out to it. A simple picture of a horse can emotionally move us and interacting with one can strengthen someone who needs it. Horses do have natural healing powers and, if you have ever been around a horse and actually spent some alone time with them it can make you grow so fond of that horse and make you feel like the most amazing person possible. They love to cuddle. They are always curious and can put a smile on any face. So when someone with a mental or physical disorder comes with them, it help the person grow from the inside out and starting with the heart. If you show love to a horse they will show as much love as they can give to you. If you get mad at a horse and they realize they have done bad they will come up to you and try and kiss you and make up to like a dogs does. Those little things a horse does really shows to someone who has trouble mentally because it shows they do care. When interacting with a horse it immediately challenges issues of fear and confidence and horses are very responsive to human emotion and actions. Horses will sense and respond to a students negative emotions and behaviors. If you are frustrated on a horse the horse will sense that and become frustrated also. This shows a person that they need to recognize the effects of their emotions while riding and put all that aside.(Loving 1999) Advantage of Riding One advantage is a horse will never lie to you. Horses will truthfully tell you how it is and never hide emotions. Horses also do not respond nicely to bullying or aggressive behavior, a horse will kick or bite you and never hesitates to tell you â€Å"how it is.† To be able to work correctly with a horse a person needs to be aware of their methods of communication and be able to solve any problems that may come upon them when riding so they get positive responses from the horse. (Loving, 1999) Another positive thing is horses will not judge you they will react simply to what is or has happened or how they feel. People soon learn that the â€Å"labels† that are constantly used in todays society dont apply. They can â€Å"tell it to the horse—he doesnt care† Because of this people who are in therapy are able to learn to truly be themselves and enjoy for the first time in their lives! (Loving 1999) Individuals with emotional, social and mental disabilities benefit in many ways with therapeutic horseback riding. A study found that patients experience increased confidence and improved self-concept and with these activities it helps in a patients social skill. Horses also can help a person feel in control because you are telling the horse to do something and they will do it. A person also improves in communication due to learning how to care for and ride a horse, the patient has to be able to communicate with the horse and the instructor. Riding is a very social activity. Riding helps empower people and enables them to connect on a personal level. Also the unpredictable nature of animals and situations also creates a real-life environment in which the patient will be able to confront fears and make adjustments to situation that can be beyond their control. (Warner C Saleh S 2007) Skills you need to teach Some skills you will need to have to become an instructor or do therapy with the kids on horseback is: You are going to need a lot of patience and consideration to the kids, they do not understand everything going on and it is usually a new environment for them. If you are doing therapy with the kids you need the proper education as a four year college and proper physical therapy degree also. When coaching or instructing you are going to need a degree in an equine program for example equine industries management, so you know how to work with a horse and control a horse if it may go out of control. Other things that will be useful to have is being a happy person and not a grouchy person. A student does not want a grumpy teacher when they are trying to do something but a person who is happy and always cheering them on and helping them achieve the goals they have set for. You really need to have a positive attitude about everything so it is easier on you and the student but also be able to communicate well and if worse comes to worse have a plan B if plan A falls through. You want to be able to make the therapy lessons fun and enjoyable for the students also so they want to come back and enjoy what they are doing. This horse program is an integral part of any ranch and therefore are required to attend sessions at the barn regularly. When you first appear at the ranch you start working with a horse learning the safety, care, feeding, grooming, and as well the basic behavior and herd interaction of a horse. You participate in horse classes with a team of trainers two times a week for an hour and a half each time. Very few students who approach a ranch proclaim they hate horses and want nothing to do with them which is mostly a fear factor. But usually by the time they are done with their program they loves horses and cant get enough of them. These programs have been found to be very successful with the inexperienced as you are able to have a fresh start with them and easily shape the nature of their experience. In conclusion I have found out with a lot of the research I have been doing that when riding a horse you can really grow and become able to do things that you were not able before as; walking, making friends, and the daily chores a person must do. When riding a horse you also form a bond with the horse and learn how to work with such a big animal and you really can grow from the experience and develop better physical, mental and sociological skills that you could not learn before. Therapeutic horse back riding has many benefits and can help people achieve their dreams as it has already done for many others. Therapeutic horseback riding can be a very rewarding experience for the student and the teacher if you put the time and effort in it. Many people say that it is dangerous and students can get hurt but a professional will not put a kid on a high spirited horse all the horses they use are dead broke and are specially trained for this type of work. They are used to high pitched noise s and mentally disabled kids. For these horses this is not their first rodeo.

Essay example --

Digital library refers to an electronic library in which collections are stored in electronic media formats as opposed print, microform, or other media and accessible via computers. One of the biggest areas for hardware and software development outside the traditional ILS, digital content management for libraries present itself as the newest moving target in library automation. Sometimes as simple as scanning a document for electronic course reverse, or as complex as state-of-the-art digital management, access, and preservations, the digital library movement is probably the most perplexing and promising development for libraries since library automation began almost seven decades ago. Though this subject is worthy of its own textbook , but its ironically, the paper library on digital libraries is a growing one. The more humble the aim of this work is to put digital libraries in the context of library-vendor and library-dot-com relationships. The aggregation of materials in a digital library can be greater than the sum of its parts. Digital libraries can assists, amplify, and to some...

Pfizer Animal Health Essay -- Business Marketing Case Study, solution

Pfizer entered the animal health industry in the early 1950’s. Today, Pfizer Animal Health products are sold to veterinarians, livestock producers, and horse and pet owners in more than 140 countries around the world and used in more than 30 species. Pfizer Animal Health is committed to providing high-quality, research-based health products for livestock and companion animals. The company continues to invest more in research and development than any other animal health company. This offers opportunities for substantial growth and internal synergy. Pfizer has more new animal health products in its research pipeline today than at any other time in its history. Their products include anti-inflammatory, anti-infectious, and anti-parasitic pharmaceutical medicines, vaccines and feed additives. These products are used by cattle, swine, and poultry industries, as well as, veterinarians serving both the livestock and pet markets. The animal health segment of Pfizer accounts for approx imately 10% of their total revenues. ) Pfizer Animal Health revenues were $1,314 million in 1998. Some of Pfizer’s top selling animal health products are Rimadyl, Anipryl, Dectomax, and RespiSure.   Ã‚  Ã‚  Ã‚  Ã‚  The animal health segment is served in manufacturing by the 35 production plants around the world. Their products are sold through veterinarians, drug wholesalers, retail outlets, distributors, and directly to users. Animal Health gross revenues declined 1% to 1.3 billion in 1998. (Note Appendix:) This decrease is due to continuing weaknesses in the U.S. livestock market, the poor Asian economy, and the unfavorable effects of foreign exchange. This decline was offset by growth of Pfizer products; the cattle endectocide Dectomax, the canine anti-arthritic Rimadyl, and the swine vaccine RepiSure. Pfizer is among the leading suppliers of companion animal vaccines, a $500 million market worldwide. They have over 43 animal health product candidates in clinical development. Pfizer’s Animal Health markets several feed supplements for large animals. Feed supplement product sales slowed in 1998, due in part to regulatory issues, market conditions, and competitive pressures.   Ã‚  Ã‚  Ã‚  Ã‚  Pfizer’s goal for both its business units is to meet the needs and exceed the expectations of all their customers. They achieve this with ongoing innovation through state-of-the-art research and development, ... ...s small, medium, large, and extra large coolers to accommodate shipments ranging in size.   Ã‚  Ã‚  Ã‚  Ã‚  Government regulations are a large threat to our company. In December 1998, the Council of European Agricultural Ministers voted to ban the use of Pfizer’s antibiotic feed additive, STAFAC, throughout the European Union. It is regulations like these that can stunt our sales growth in both of our business segments. FDA requirements and reviews have increased the amount of time and money necessary to develop new products and bring them to market. Our international businesses are subject to a number of risks that are inherent in carrying on business in other countries. Some government-imposed restraints may include laws on pricing or reimbursements for use of products.   Ã‚  Ã‚  Ã‚  Ã‚  Another threat to Pfizer’s Animal Health segment is competition. Principal methods of competition in this marketplace vary depending on the particular product, but are mainly: product innovation, service, price, quality, and effective promotion to veterinary professionals and consumers. Pfizer is the leader in the animal health industry today. Some of their main competitors are Merck, Alpharma Inc, and Wingo Inc.

Brewing Change at Breckenridge Brewery Essay -- Case Study, Business M

Brewing Change at Breckenridge Brewery INTRODUCTION Breckenridge Brewery is a craft brewer which was established by Richard Squire. Richard turned his passion for brewing good home made beer into a lucrative business. In 1989, he started his first Breckenridge Brewery and Pub at Breckenridge which has a production capacity of 3,000 barrels per year. During his first two years in business, he sold out the brewery's annual maximum capacity. He opened a second brewery and brew pub in Denver in November 1992. By the end of 1994, even this brewery failed to satisfy the increased demand and plans were made for a new brewery which opened in May 1996 in Denver. This brewery had a maximum output of 60,000 barrels per year after expansion. In the mid 1990s, Breckenridge Brewery started expanding eastwards and their first brewpub outside Colorado opened in Buffalo, New York in December 1995. Five other brewpubs were subsequently opened in other states. However, from its opening till 1997, the brewpubs have not turned in a profit although the main brewery was making money. Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential. However, due to the more complex nature of running a restaurant, he believes that the company has yet to figure out how to run its restaurant business profitably. The company is now at the crossroads. Richard is in a dilemma as to whether to continue the brewpub business or to give it up and just concentrate just on brewing beer. He is also unsure about bringing in new leadership to help solve the company?s performance problems. THE EXTERNAL ENVIRONMENT A firm?s external environment is divided into three major areas : the general, industry and competitor environments. Below is an elaboration in further detail regarding the firm?s opportunities and threats in these three environments. Opportunities in the General Environment The United States of America has a population of 260 million people. This is a big market with substantial purchasing power. As of 1997, Breckenridge Brewery has only expanded eastwards and the west side of the country is relatively untouched. According to Exhibit 2 in the case study, there were only distributors in 32 states and that leaves a potential to sell to the other 19 states as w... ... a year. To cater to increased demand, the company can consider acquiring other breweries that are going out of business and that will see substantial savings on capital investments. It will be advantageous for the company if they can project themselves as responsible corporate citizen and an environment friendly company. Social enrichment schemes, recycling schemes and educational funds can be initiated to cater to this cause and long term goal. CONCLUSION Breckenridge Brewery has a strong business in brewing beer. Due to the lack of professional management expertise and venturing into the wrong business, the company has not been able to turn in a profit. It is important that the company try to resolve these problems as soon as possible. Only then, will the company get out of the red and hopefully, move on to a higher level. Works Cited: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Hitt, Ireland and Hoskisson (2005), Strategic Management : Competitiveness and Globalisation, 6th Edition, Thompson & South-Western. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Thompson and Strickland (2002), Strategic Management: Concepts and Cases, 13th Edition, Chicago Irwin Publications. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Yip, G.S (2003), Total Global Strategy, Prentice Hall.

Benefits and Challenges Essay

Using your text and the article, Family Involvement in Early Childhood Education, give four examples of the benefits and challenges of a Family-Centered Approach. Each of the four examples should include the child, the family, and the teacher’s perspective. Benefits: The child: One huge benefit is emotional security. Some children entering an early childhood program have separation anxiety, they feel stressed and overwhelmed when their parents leave them at school. If the child’s parent(s) are with them at school they can concentrate on learning and new discoveries at school. The child â€Å"strengths and needs† are also better understood in the class with the family present. Children also benefit by seeing the family and teacher interacting with each other in an adult manner by talking and sometimes having disagreements and resolving their issues as well. Children see teachers and parents developing positive, healthy relationships. Modeling good behavior is the best way for a child to learn. The Family: It is healthy for the family to be involved with their children at school, not only for the child but for the family as well. Families can feel alone at time if they have nobody around so the school can act as another family unit. Families need to be involved and aware of what their children are learning in school to see if it meets up to their family needs and if they are present they can see and hear what is being taught. It is also important to see how the child interacts with peers in a different setting rather than at home. Parents can learn from the teacher a better aspect of what the teacher is doing with the child during the day. The Teacher: The teacher can better accommodate the child if he/she has a better understanding of the family life as a whole. Families can help the teachers gain better strategies and guidance when working and observing different cultural backgrounds. Developing a strong partnership between the teacher and family will be beneficial to everyone. Parents can learn new things about their children by watching them with the teachers. Challenges: The Child: The child may torn and overwhelmed when the teacher is developing their emotional and social side when the parents want the child to learn at all times. If both parents work or if it is a single parent household, the child may look around at the other children with their families and feel sad that the he/she doesn’t have his/her family. The teacher and parent may not agree on teaching methods and interfere with the child’s learning. The Family: The family may have different views that can cause conflict with the teacher. Sometimes people just do not get along and if this is the case with the child’s teacher and family it may have a negative effect on the child’s learning. The family may not have the time to help the child out at school because of work. The Teacher: A teacher can easily judge a family, they need to be very cautious of this and stop it before it happens. Teachers can be more knowledgeable with their children and make the families aware of this and this may offend some of the families. It is difficult for the teacher to know every cultural background of the students. The teacher may get a lot of grief and disagreements if the family does not approve of the teaching method.

Marketing Management Assignment-Smu Essay

Q.1 A. Explain the six criteria for effective market segmentation * Identity – The marketing manager must have some means of identifying members of the segment i.e., some basis for classifying an individual as being or not being a member of the segment. There must be clear differences between segments. Members of such segments can be readily identified by common characteristics as they display similar behavior. * Accessibility – It must be possible to reach the different segments in regard to both promotion and distribution. ln other words, the organisation must be able to focus its marketing efforts on the chosen segment. Segments must be accessible in two senses. First, firms must be able to make segmented customers aware of products or services. Second, they must get products to them through the distribution system at a reasonable cost. * Responsiveness — A clearly defined segment must react to changes in any of the elements of the marketing mix. For example. if a particular segment is defined as being cost-conscious, it should react negatively to price rises. If it does not, this is an indication that the segment needs to be redefined. * Size – The segment must be reasonably large to be a profitable target. Lt depends upon the number of people in it and their purchasing power. For example, makers of luxury goods may appeal to small but wealthy target markets whereas makers of cheap consumption goods may sell to a large but relatively poor target markets. * Nature of demand — lt refers to the different quantities demanded by various segments. Segmentation is required only if there are market differentiation in terms of demand. The marketing manager should not only be able to find out the total demand and the differences in demand patterns in each of these segments. * Measurability — The purpose of segmentation is to measure the changing behavioural pattern of consumers. For example, the segment of a market for a car is determined by a number of considerations, such as economy, status, quality, safety, comforts, etc. B. Discuss the types of target marketing strategies. * Undifferentiated marketing strategy or mass marketing strategy In the absence of a proper mechanism to classify the market into a number of markets segments and analyse their potential, many firms decide on the mass marketing strategy. In this case, the marketer goes against the idea of a differentiated market and decides to sell the product to the whole market. Here the marketing manager ignores the idea of segment characteristics and differences, and develops a unified marketing programme for the entire market. This strategy keeps the overall marketing costs low and makes it easier to manage and track the market forces uniformly. The marketer tries to find out commonalities across various segments rather than focusing on the differences between segments. * Concentrated marketing strategy In the second alternative strategy, the marketing manager decides to enter into a selected market segment instead of all the available market segments. When resources and market access are limited and the company has to face intense competition, the marketing manager has to stretch the budget for market coverage. In this case, the company is likely to follow the concentrated marketing strategy. * Differentiated marketing strategy Many marketers choose to target several segments or niches with a differentiated marketing offer to suit each market segment. Maruti is the leading automobile company, which has the distinction of having different products for different market segments. Q.2 Explain the consumer buying decision process. * Problem recognition A buying process starts when a consumer recognizes that there is a substantial discrepancy between his/her current state of satisfaction and expectations in a consumption situation. A need can be activated through internal or external stimuli. The basic needs of common men rise to a particular level and become a drive. From their previous experiences, they know how to satisfy these needs like hunger, thirst, sex, etc. This is a case of internal stimulus. A need can also be aroused by an external stimulus such as sighting a new product in a shop while purchasing other usual products. * Information search After need arousal, the behaviour of the consumer leads towards collection of available information about various stimuli. ln this case, information about products and services are gathered from various sources for further processing and decision-making. The first source of consumer information is the internal source. This means the consumer first search the information regarding the relevant product from his/her inner memory. If the information is not available from internal source for making a purchase decision he or she may collect information from external sources. A External sources for desired information can be grouped into four categories. * Personal sources (family, friends, neighbors, and peer group) * Commercial sources or market dominated sources (advertisements, salesmen, dealers, and company owned sales force) * Public sources (mass media, consumer rating organisations, and trade association publications) * Experiential sources (handling, examining, and using the product) The marketer will find it worthwhile to study the consumers’ information sources when: * A substantial percentage of the target market engages in the search * The target market shows some stable patterns of using the respective information sources. * Alternative evaluation Once interest in a product(s) is aroused, a consumer enters the subsequent stage of evaluation of alternatives. Evaluation leads to formation of buying intention that can be to either purchase or reject the product/brand. The final purchase will however depend on the strength of the positive-intention, which is the intention to buy. * Purchase decision Finally the consumer arrives at a purchase decision. Purchase decisions can be any one of the three – no buying, buying later, and buy now. No buying takes the consumers to the problem recognition stage as their consumption problem is not solved and they may again get involved in the process as we have explained. A postponement of buying can be due to a lesser motivation or evolving personal and economic situation that forces the consumer not to buy now or postponement of purchase for future period of time. If positive attitudes are formed towards the decided alternative, the consumer will make a purchase. * Post-purchase behaviour Post-purchase behaviour refers to the behaviour of consumers after their commitment to a product has been made. It originates out of consumers’ experience regarding the use of the product and is indicated in terms of satisfaction. This behaviour is reflected in repeated purchases or abstinence from further purchase. A satisfied product-use experience leads to repeated purchase, referrals from satisfied customers to new customers, higher usage rate, and also brand advocacy. Q.3 A. Discuss the Henry Assael model on buying decision behaviour. Henry Assael has come up with an explanation to analyse why consumers buy the goods they buy. He explained the relationship between the level of involvement by the consumers in the purchase of goods and services and the level at which diverse goods or services differ from one another. High involvement Low Involvement Signiï ¬ cant differences Complex Variety Seeking between brands Buying Behaviour Buying Behaviour Few differences Dissonance Reducing Habitual Buying between brands Buying Behaviour * Complex buying behaviour — Consumers are highly involved in a purchase and aware of significant differences among brands. This is usually the case when the product is expensive, bought infrequently, risky, and highly self-expressive. Typically the consumers don’t know much about the product category and have more to learn. Example: personal computer. * Dissonance-reducing — sometimes, the consumer is highly involved in a purchase but sees little differences in the brands. The high involvement is based on the fact that the purchase is expensive, infrequent, and risky. Example: carpet. After purchasing the carpet, consumers might experience dissonance that stems from noticing certain disquieting features of the carpet or hearing favorable things about other carpets. * Habitual buying behaviour – Many products are bought under conditions flow consumer involvement and the absence of significant brand differences. Considering salt, consumers have little involvement in this product category. They go to the store and reach for a brand. If they keep reaching for the same brand, it is out of habit and not strong brand loyalty. * Variety-seeking buying – Some buying situations are characterized by low consumer involvement but significant brand differences. Here consumers often do a lot of brand switching. Consumers do the brand switching for the sake of variety rather than dissatisfaction. Example: wafer potato chips. B. Explain the five stages of Adoption Process. * Awareness – During the first stage of adoption process, the product innovation is explained to the consumers. This process gives information about the new product or service. * Interest – When consumers develop an interest in the product or product category, they search for information about how the innovation can benefit them. * Evaluation – The evaluation stage represents a kind of ‘mental trial’ of the product innovation. Only if the consumers’ evaluation of the innovation is satisfactory, they will actually try the product. In case the evaluation is unsatisfactory, the product is automatically rejected. * TriaI- ln this stage- consumers use the product on a limited basis. Their experience with the product provides them with the critical information that they need to adopt or reject it. * Adoption -In this stage, consumers decide to make full and regular use of the product. Q.4 Describe the components of the micro environment of marketing * The company Some company factors that affect the marketing decisions are: Culture and value system — Organizational culture can be viewed as the system of shared values and beliefs that shape a company’s behavioural norms. A value. is an enduring preference as a mode of conduct or an end state. The value system of the founders of the organisation has a lasting impact on it. The value system not only influences the working of the company and the attitude of its people but also the choice of its business. 1. Mission and objectives — The mission and objectives of the company guide the priorities, direction of development, business philosophy, and business policy. 2. Management structure and nature – Structure is the manner in which the tasks and sub-tasks of the organisation are related. Structure is concerned with the hierarchical relationship and the relationship between the management of different functional areas like the structure of the top management and the pattern of share holding. 3. Human resource – This concerns factors like manpower planning, recruitment and selection, compensation, communication, and appraisal. * Intermediaries intermediaries are independent business units and they carry the company’s products and services to the customers. Prominent intermediaries include wholesalers, retailers, merchants, selling agents, brokers, etc. Their objective of being in business is different than being in a firm, so the intermediaries will be interested in maximizing their profits. Any trade promotion scheme will motivate them to push competitors’ product deeper and faster. * Public Positive and favorable public opinion is crucial to marketing success since the public is the authority that permits the existence and operation of competitive marketing systems. This environmental factor includes the general public, its support, the government, and the set of public who have a direct bearing on business. These public can be classified as welcome public, sought public, and unsought public. As a marketer, one must understand that the general public grants the license for conducting business with an expectation that the company will practice fair play. Lack of this supportive framework as evidenced by declining sales or adverse public opinion can lead to eventual failure of the firm as well as the marketing system. * Competitors Success or failure of an offer largely depends on how competitors react to the company‘s offer. Godrej was a successful refrigerator manufacturer. Once competition intensified, the company started losing market share. Today, though there is a growth in refrigerator industry, Godrej as a brand is not growing as fast as its competitors. Through the years, marketing systems have become increasingly competitive. Traditional economic analysis, views competition as a battle between companies in the same industry or between substitutable products. Marketers, however, tend to accept the argument that all firms are competing for a limited discretionary buying power. Though we can say that Maruti as a car manufacturing-company is facing competition from other car manufacturers, ultimately it is the consumer’s disposable income for which shampoos, soaps, and scooters are also competing with Maruti. A customer is expected to allocate his disposable income optimally and in the process a category also competes with another category to be in the active consideration set of customers for such an allocation. Industry has found numerous new uses for existing products, with the whole arena of competition being expanded. While this forces business to reassess long-established marketing practices, it also opens new avenues of business opportunity. Emergence of computers with multimedia as a tool of infotainment and knowledge sharing device has challenged traditional products in the entertainment market. * Suppliers Increase in the price of raw materials will have a bang on effect on the marketing mix strategy of an organisation. As a result, the prices may be forced up. This is the impact that the suppliers can have. Closer relationship with suppliers is one way of ensuring competitive and quality products for an organisation. * Customers Organisations exist because of customers. No customer means, no business. Organizations on how they meet the needs and wants of the customers and provide them with maximum benefits. Failure to do so will result in a failed business strategy. Q.5 A. Explain the types of Marketing Information systems MIS supplies three types of information, which are: * Monitoring information – Monitoring information is the information obtained from scanning external sources which include newspapers, trade publications, technical journals, magazines, directories, balance sheets of companies, and syndicated and published research reports. Data are captured to monitor changes and trends related to marketing situation. Some of these data can be purchased at a price from commercial sources such as market research agencies or from government sources. * Recurrent information — Recurrent information is the information that is generated at regular intervals like monthly sales reports; the stock statements, the trial balance, etc. ln MlS, recurrent information is the data that MIS supplies at a weekly, monthly, quarterly, or annual interval, which are made available regularly. It can also provide information on customer awareness of company’s brands, advertising campaigns, and similar data on close competitors. * Customized information — Customized information is also called problem-related, which is developed in response to some speciï ¬ c requirements related to a marketing problem or any particular data requested by a manager. B. Discuss the different components of MIS The overall Objective of an Ml IS to provide inputs from marketing environmental factors like target markets, marketing channels, competitors, consumers, and other forces for creating, changing, and modifying marketing decisions in the formulation of relevant and competitive marketing strategies. * Internal record systems — Internal record systems are available within the company across various departments and provide relevant, routine information for making marketing decisions. The most evident internal record system is the purchase and payment cycle systems. It records the timing and size of orders placed by consumers, the payment cycles followed by consumers, and the time taken to fulfill the orders in the shortest possible time. * Marketing intelligence system – A marketing intelligence system is the system of collecting and collating data. This system tries to capture relevant data from the external environment. It collects and manages data from the external enviro nment about the competitors’ moves, government regulations, and other relevant information having a direct impact on the marketing environment of the firm. *Analytical marketing systems – Analytical marketing systems are also known as Marketing Decision Support Systems (MDSS). A MDSS is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware. Using this collection, an organisation gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. lt involves problem-solving technology consisting of people, knowledge, software, and hardware integrated through the information technology platform into the sales management process of the organisation. * Marketing research systems – Marketing research systems are based on systems and processes that help marketing managers to design, collect, analyse, and report data and ï ¬ ndings relevant to a specific marketing situation facing the company. It also involves analysis of information, which includes a coordinated collection of data, systems, tools, and techniques with supporting software, and hardware by which an organisation gathers and interprets the relevant data and turns it into a basis for marketing action and tactics. Q.6 Describe the factors to be considered while developing an Effective marketing mix. To develop an effective marketing mix the company should consider the following factors and then choose the most appropriate mix of elements (7Ps) to target the customers: * Company’s resources – These are one of the prime factors affecting the company’s marketing mix. The financial, human, and technological resources available with the company affect the composition of the marketing mix. The firm needs to conduct a Strength, Weakness, Opportunity, and Threat (SWOT) analysis for the business unit. * Demographics — It implies to the changes in the composition of the market, the demand of the population, the opportunities in the country, etc. that affect the marketing mix. Current and projected economic conditions – It connotes the economic factors like inflation, employment, taxes, and other economic factors that influence marketing mix decisions. * Market potential – Analysis of market potential for new products considers market growth, prospect’s need for your offering, the beneï ¬ ts of the offering the number of barriers to immediate use, the credibility of the offering and the impact on the customer’s daily operations. * Competitors – They are important considerations that affect the marketing mix of a firm as the potential for competitive retaliation is based on the competitor’s resources, commitment to the industry, cash position, predictability, and status of the market. Porter’s Five Forces Model * Supplier power- The power of suppliers to drive up the prices of inputs. – * Buyer power- The power of customers to drive ‘down products’ prices. * Competitive rivalry — The strength of competition in the industry. * Threat of substitution – The extent to which different products and services can be used in place of a particular product. * Threat of new entry — The ease with which new competitors can enter the market if they see that a product is making good proï ¬ t and then drive your prices down. By thinking about how each force affects a product and by identifying the strength and direction of each force, you can quickly assess the strength of a product’s position and ability to make a sustained proï ¬ t in the industry.

A Practitioner’s Guide to Ethical Decision Making

Holly Forester-Miller, Ph. D. Thomas Davis, Ph. D. Copyright  © 1996, American Counseling Association. A free publication of the American Counseling Association promoting ethical counseling practice in service to the public. — Printed and bound copies may be purchased in quantity for a nominal fee from the Online Resource Catalog or by calling the ACA Distribution Center at 800. 422. 2648.ACA grants reproduction rights to libraries, researchers and teachers who wish to copy all or part of the contents of this document for scholarly purposes provided that no fee for the use or possession of such copies is charged to the ultimate consumer of the copies. Proper citation to ACA must be given. Introduction Counselors are often faced with situations which require sound ethical decision making ability. Determining the appropriate course to take when faced with a difficult ethical dilemma can be a challenge.To assist ACA members in meeting this challenge, the ACA Ethics Committee ha s developed A Practitioner's Guide to Ethical Decision Making. The intent of this document is to offer professional counselors a framework for sound ethical decision making. The following will address both guiding principles that are globally valuable in ethical decision making, and a model that professionals can utilize as they address ethical questions in their work. Moral Principles Kitchener (1984) has identified five moral principles that are viewed as the cornerstone of our ethical guidelines.Ethical guidelines can not address all situations that a counselor is forced to confront. Reviewing these ethical principles which are at the foundation of the guidelines often helps to clarify the issues involved in a given situation. The five principles, autonomy, justice, beneficence, nonmaleficence, and fidelity are each absolute truths in and of themselves. By exploring the dilemma in regards to these principles one may come to a better understanding of the conflicting issues. 1. Aut onomy is the principle that addresses the concept of independence.The essence of this principle is allowing an individual the freedom of choice and action. It addresses the responsibility of the counselor to encourage clients, when appropriate, to make their own decisions and to act on their own values. There are two important considerations in encouraging clients to be autonomous. First, helping the client to understand how their decisions and their values may or may not be received within the context of the society in which they live, and how they may impinge on the rights of others.The second consideration is related to the client's ability to make sound and rational decisions. Persons not capable of making competent choices, such as children, and some individuals with mental handicaps, should not be allowed to act on decisions that could harm themselves or others. 2. Nonmaleficence is the concept of not causing harm to others. Often explained as â€Å"above all do no harm†, this principle is considered by some to be the most critical of all the principles, even though theoretically they are all of equal weight (Kitchener, 1984; Rosenbaum, 1982; Stadler, 1986).This principle reflects both the idea of not inflicting intentional harm, and not engaging in actions that risk harming others (Forester-Miller & Rubenstein, 1992). 3. Beneficence reflects the counselor's responsibility to contribute to the welfare of the client. Simply stated it means to do good, to be proactive and also to prevent harm when possible (Forester-Miller & Rubenstein, 1992). 4. Justice does not mean treating all individuals the same.Kitchener (1984) points out that the formal meaning of justice is â€Å"treating equals equally and unequals unequally but in proportion to their relevant differences† (p. 49). If an individual is to be treated differently, the counselor needs to be able to offer a rationale that explains the necessity and appropriateness of treating this indivi dual differently. 5. Fidelity involves the notions of loyalty, faithfulness, and honoring commitments. Clients must be able to trust the counselor and have faith in the therapeutic relationship if growth is to occur.Therefore, the counselor must take care not to threaten the therapeutic relationship nor to leave obligations unfulfilled. When exploring an ethical dilemma, you need to examine the situation and see how each of the above principles may relate to that particular case. At times this alone will clarify the issues enough that the means for resolving the dilemma will become obvious to you. In more complicated cases it is helpful to be able to work through the steps of an ethical decision making model, and to assess which of these moral principles may be in conflict.Ethical Decision Making Model We have incorporated the work of Van Hoose and Paradise (1979), Kitchener (1984), Stadler (1986), Haas and Malouf (1989), Forester-Miller and Rubenstein (1992), and Sileo and Kopala ( 1993) into a practical, sequential, seven step, ethical decision making model. A description and discussion of the steps follows. 1. Identify the Problem. Gather as much information as you can that will illuminate the situation. In doing so, it is important to be as specific and objective as possible. Writing ideas on paper may help you gain clarity.Outline the facts, separating out innuendos, assumptions, hypotheses, or suspicions. There are several questions you can ask yourself: Is it an ethical, legal, professional, or clinical problem? Is it a combination of more than one of these? If a legal question exists, seek legal advice. Other questions that it may be useful to ask yourself are: Is the issue related to me and what I am or am not doing? Is it related to a client and/or the client's significant others and what they are or are not doing? Is it related to the institution or agency and their policies and procedures?If the problem can be resolved by implementing a policy of an institution or agency, you can look to the agency's guidelines. It is good to remember that dilemmas you face are often complex, so a useful guideline is to examine the problem from several perspectives and avoid searching for a simplistic solution. 2. Apply the ACA Code of Ethics. After you have clarified the problem, refer to the Code of Ethics (ACA, 2005) to see if the issue is addressed there. If there is an applicable standard or several standards and they are specific and clear, following the course of action indicated should lead to a resolution of the problem.To be able to apply the ethical standards, it is essential that you have read them carefully and that you understand their implications. If the problem is more complex and a resolution does not seem apparent, then you probably have a true ethical dilemma and need to proceed with further steps in the ethical decision making process. 3. Determine the nature and dimensions of the dilemma. There are several avenues to foll ow in order to ensure that you have examined the problem in all its various dimensions. Consider the moral principles of autonomy, nonmaleficence, beneficence, justice, and fidelity. Decide which principles apply to the specific situation, and determine which principle takes priority for you in this case. In theory, each principle is of equal value, which means that it is your challenge to determine the priorities when two or more of them are in conflict. o Review the relevant professional literature to ensure that you are using the most current professional thinking in reaching a decision. o Consult with experienced professional colleagues and/or supervisors.As they review with you the information you have gathered, they may see other issues that are relevant or provide a perspective you have not considered. They may also be able to identify aspects of the dilemma that you are not viewing objectively. o Consult your state or national professional associations to see if they can pro vide help with the dilemma. 4. Generate potential courses of action. Brainstorm as many possible courses of action as possible. Be creative and consider all options. If possible, enlist the assistance of at least one colleague to help you generate options. . Consider the potential consequences of all options and determine a course of action. Considering the information you have gathered and the priorities you have set, evaluate each option and assess the potential consequences for all the parties involved. Ponder the implications of each course of action for the client, for others who will be effected, and for yourself as a counselor.Eliminate the options that clearly do not give the desired results or cause even more problematic consequences. Review the remaining options to determine which option or ombination of options best fits the situation and addresses the priorities you have identified. 6. Evaluate the selected course of action. Review the selected course of action to see if it presents any new ethical considerations. Stadler (1986) suggests applying three simple tests to the selected course of action to ensure that it is appropriate. In applying the test of justice, assess your own sense of fairness by determining whether you would treat others the same in this situation. For the test of publicity, ask yourself whether you would want your behavior reported in the press.The test of universality asks you to assess whether you could recommend the same course of action to another counselor in the same situation. If the course of action you have selected seems to present new ethical issues, then you'll need to go back to the beginning and reevaluate each step of the process. Perhaps you have chosen the wrong option or you might have identified the problem incorrectly. If you can answer in the affirmative to each of the questions suggested by Stadler (thus passing the tests of justice, publicity, and universality) and you are satisfied that ou have selected an appropriate course of action, then you are ready to move on to implementation. 7. Implement the course of action. Taking the appropriate action in an ethical dilemma is often difficult. The final step involves strengthening your ego to allow you to carry out your plan. After implementing your course of action, it is good practice to follow up on the situation to assess whether your actions had the anticipated effect and consequences. The Ethical Decision Making Model at a Glance 1. 2. 3. 4. 5. 6. 7. Identify the problem. Apply the ACA Code of Ethics.Determine the nature and dimensions of the dilemma. Generate potential courses of action. Consider the potential consequences of all options, choose a course of action. Evaluate the selected course of action. Implement the course of action. It is important to realize that different professionals may implement different courses of action in the same situation. There is rarely one right answer to a complex ethical dilemma. However, if you follow a systematic model, you can be assured that you will be able to give a professional explanation for the course of action you chose.Van Hoose and Paradise (1979) suggest that a counselor â€Å"is probably acting in an ethically responsible way concerning a client if (1) he or she has maintained personal and professional honesty, coupled with (2) the best interests of the client, (3) without malice or personal gain, and (4) can justify his or her actions as the best judgment of what should be done based upon the current state of the profession† (p. 58). Following this model will help to ensure that all four of these conditions have been met.