Tuesday, August 25, 2020

Mindful Wonders of Temple Grandin Essay

The psyche is an interminable space of conceivable outcomes that individuals as a rule underestimate. Be that as it may, this was certainly not the situation for Temple Grandin. Regardless of her learning handicap, Temple found her own excellent perspective. The film gives all of us the various models wherein Temple utilizes her one of a kind psyche to improve things. By depicting Temple’s appearance and persona, we can attempt to all the more likely see how looks and character of an individual won’t change their insight. Through conversation of her particular methods of learning, I will have the option to relate them to my own learning styles which are like Temple’s. The film â€Å"Temple Grandin,† starts with Temple on her approach to visit her auntie for the mid year where she will be working with the ponies and cows in their farm. Since the start, the film had been indicating Temple’s enthusiasm for creatures. While watching the farm, she sees a machine that embraces the dairy animals and quiets their nerves. At that point, one day Temple had a fit of anxiety; Temple thinks about the â€Å"hugging device† and spots herself in the machine. Incredibly, it immediately quiets her. Since she was youthful, she generally felt awkward with any human contact, including her own mother’s contact and love. From that point forward, the gadget substitutes as a human â€Å"hug† for Temple. After that mid year, It was the ideal opportunity for Temple to set off for college, wherein she reluctantly and apprehensively consented to her mother’s demand. At the point when Temple showed up at her residence, she had another fit of anxiety. Her mom promptly realized that she needed to give her some space thus she headed outside. A memory showed up, uncovering Temple’s analysis of chemical imbalance when she was more youthful. During the determination at the doctor’s office, the mother was in dismay when the specialist clarified that it was her cold and far off activities towards Temple which made her be like this. The specialist additionally proposed setting Temple in a psychological foundation, which rankled the mother considerably more and chose to deal with Temple herself which prompted where they were presently. Sanctuary chose to remain in school notwithstanding her tension. She recalls the gadget that quieted her back at the farm and chose to construct one for herself. With the current machine, Temple had the option to adapt to the worries of school life. Indeed, even with all the advantages it gave Temple, the school constrained her to dispose of it. For reasons unknown, the educational committee thought it was utilized for a sexual reason. After a brief break from school, her auntie chose to assist her with convincing the school to let her keep the machine. To demonstrate the genuine utilization of her machine, Temple reviewed a few understudies. She requested that they evaluate the machine and reveal to her how they felt utilizing it. Sanctuary did in the long run demonstrate that the machine was and is just utilized for individual quieting purposes; the school at that point permitted all her it in her residence. With that, Temple is presently ready to work well in school. A short time later, the film shows Temple’s old secondary school where she didn’t truly appear to fit in. Exactly when the greater part of the educators felt sad for Temple, an instructor named Dr. Carlock saw something in Temple and chose to support her. Gradually, Dr. Carlock finds Temple’s exceptional capacities and notification her solid enthusiasm for science. With support from Dr. Carlock and her family, Temple at long last moved on from school and began working at a farm. She sees all the advantages and disadvantages of the ranch’s current routine working with the steers. With Temple’s one of a kind brain, she attempts to change the slaughterhouse so it would be progressively effective and altruistic. During her endeavors in doing as such, she gets a few sexual orientation separations from her kindred farmers. For example, forbidding her from the farm, ruining her vehicle with dairy cattle meat, and even simply disregarding her by and large. However, with her solid will, she decided to overlook these disturbances and continued difficult until somebody takes note. A few men at last contemplated her arrangements and thought of her as goals. Every one of her endeavors took care of when they manufactured one of her outlines and attempted it with the cows. The achievement of the test opened up more chances to her, such as being in a notable nearby magazine and soon, being known in the entire farm/steers world also. Before the finish of the film, Temple and her mom goes to a social affair of the considerable number of individuals who are influenced by chemical imbalance. Sanctuary tells individuals how she conquered her own troubles with school and with life by and large. Everybody was so astounded by her circumstance that they instructed her into talking before the entire crowd. Sanctuary Grandin is certainly not simply your normal cowgirl. She surely shows a higher perspective than the vast majority of us could even envision. Hitting individuals with her normal appearance, no one would even have an idea of what her brain is extremely prepared to do. Sanctuary has thick, wavy, rosy earthy colored hair which goes fine with her all around organized and all American facial structure. She is additionally normal in tallness, which may be between the lines of 5’3 to 5’6. To the extent attire goes, Temple has her own intriguing feeling of style. She unquestionably conveys the cattle rustler shirt, tie, and some the normal Levis quite well. This customary outfit of hers unquestionably goes with her loose and cowhand persona; this wound up being her mark look also. Sanctuary is an extremely sweet and respectful young lady. In spite of the fact that, she didn't care for being contacted, even by her own mom, she shows how she thinks about others by talking in her loose and consoling tone. Another appreciating characteristic that she has is her solid feeling of will. She prepared herself to be acceptable at something and taken a stab at it. She will probably sell her work, as opposed to selling herself. Temple’s inventive and thorough psyche permitted her to consider things others would not. Being a visual scholar that she will be, she sorts things into various explicit classes, so this permits her to see every single detail that would and would not work legitimately for a particular framework. A case of this would be the occasions in the film where she attempts to feel and experience what dairy cattle are experiencing. One stunning force that Temple’s mind has is the capacity to recall each and every detail of each and every thing she experiences each and every day. Essentially, Temple doesn’t think how the greater part of us generally do; we for the most part overgeneralize, which is thinking start to finish. Sanctuary, then again, thinks from the base to the top. Sanctuary Grandin’s appearance never prevented her clear capacity with regards to learning and working with creatures. An expressive depiction of an individual, for this situation, of Temple Grandin, can never exceed a person’s abilities and standpoint of his/her life. The topics of the film are particular. Since the start of the film, we notice Temple’s nerves starting with one thing then onto the next. Beginning with her dread of new places and circumstances, for example, when she previously got to her aunt’s farm, the first occasion when she got to her school quarters, and opening ways to new and new places. Dread is a major piece of Temple’s story since it shows the various ways she conquered them. From the outset, she thought of progress contrarily. She expected that new things would perpetrate more pressure and tension in her. Because of this, she made the â€Å"hugging machine† that she once watched being utilized in her aunt’s farm. Meeting Dr. Carlock significantly changed Temple’s perspective on new things. He trained her that each entryway opens to new chances and that she simply needed to experience them. Since the time at that point, Temple developed all the fearlessness she could pick up and did as she was told. Accordingly, she experienced various entryways which drove her to astonishing open doors, for example, meeting individuals who had associations with slaughterhouse proprietors and the start of her hotly anticipated future. Another factor that drove Temple to suffer and conquer her feelings of dread is the measure of steadiness she had inside her. Her assurance to complete things is inconceivable. It nearly appeared surrendering was never the decision for Temple. Indeed, even now and again, where she didn’t have a decision she made ways. For example, Temple was merciless segregated for being a female working in a â€Å"male environment† by ruining her truck with bull balls and in the long run restricting her from entering the farm. Be that as it may, with Temple’s splendid brain she thought of the best plans to cause the farm to permit her back in. She watched all the individuals that were permitted in that specific farm and saw that they just allowed the cliché â€Å"ranch men† and â€Å"special personnel† to come inside. In view of that, she exchanged her vehicle with a pickup truck, in which she intentionally demolished, changed her closet into a progressively male-accommodating style and persuaded the nearby paper to give her an identification. Amazingly, the farm let her in without the smallest doubt that she was really a female. Another model would be where she required a plan made, however the designer was occupied and she didn’t have the opportunity to pause. As decided as she might have been, Temple realized what her psyche can do so she watched the sketcher chipping away at different outlines. She observed intently as he deliberately drew them with extraordinary accuracy. Not long after that, she ended up making her own outlines precisely enough that later on, a gathering of slaughterhouse authorities assembled around her independent plans and were for all intents and purposes shocked with what she had available for them. Temple’s methods of conquering her feelings of dread and self control regardless of her mental imbalance just expanded my adoration for her. With her special perspective, Temple found another method of learning regardless of her condition. She found that visual reasoning is the thing that works best for her. Thinking about my own learni

Saturday, August 22, 2020

Paperboard Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Example

Paperboard Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Essay Paperboard Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019 Paperboard is a thick paper based material which is a lot thicker than paper. Paperboard can be single or multi-handle. It is light in weight and can be effectively cut and framed. Cardboard is the conventional name for paperboard. It is utilized for bundling and realistic printing, for example, book, postcards and magazine covers among others. Paperboards are utilized for bundling of heated products, dry organic products, and confectionaries among others. Furthermore, it is utilized in making models. There are different kinds of paperboards, for example, collapsing boxboard, chipboard, kraftboard, white lined chipboard and binder’s board among others.Visit Complete Report Here: http://www.marketresearchreports.biz/examination subtleties/paperboard-showcase worldwide industry-investigation size-share-development patterns and-gauge 2013-2019 Fibrous material, for example, wood or reu sed squander paper is changed over into mash and afterward it is synthetically prepared by blanching. It is then covered for improved visual appearance. The interest for paperboard in bundling is required to develop exponentially in the following not many years as paper produced using wood-fiber is completely biodegradable in nature. Paperboard is regularly utilized as an external web in covers to offer body to a bundle. There are various sorts of papers utilized for bundling, for example, carefully assembled paper and kraft paper among others. These various kinds of paperboards are utilized for bundling of prepared products, dry organic products, and confectionaries among others. Developing populace in creating nations, for example, India and China, interest for bundled food and expanding familiarity with ecological issues is relied upon to help the paperboard in bundling in the following barely any years. Expanding customer interest for biodegradable bundling material because of r ising mindfulness with respect to nature preservation is relied upon to support the interest for paperboard throughout the following six years. Moreover, paperboard has been

Friday, August 7, 2020

Dealing With Anxiety Whats Normal and Whats Not

Dealing With Anxiety Whats Normal and Whats Not You will often hear mental illness is an illness like any other. Well-wishers say that to try to alleviate the stigma around disorders of the brain to emphasize that sufferers are not just some hopeless ‘crazy people’.Anxiety victims just have a health issue that can be improved and even cured in many cases with the right treatment.However, mental illness is indeed quite a unique animal.Because of the common prejudice, mental disorders are difficult to diagnose. A lot of self-doubt prevents us from identifying the issues and then hinders our coping mechanisms.Victims are often subjected to ridicule or undermining. They are told they are overreacting, overplaying it, or exaggerating. That there is actually nothing wrong. They just need to… ‘calm down a little bit.’It is crucial to have strength and a lot of information.ANXIETY SYMPTOMS â€" IDENTIFY THE DISORDERThe first step is the diagnosis.Worrying? What is normal?There is a difference between being anxious and suffering f rom anxiety.Victims of anxiety have multiple worries. Whenever they perceive threat, their thoughts immediately head in the direction of the worst thing that could happen.Most people convince themselves that worrying about the worst will also prepare them for the worst and rationalize their thinking â€" they perceive their behaviors and thought process as normal, as healthy and even necessary.Without it, they would never succeed, or they would be in danger.What is a normal amount of worrying? How much is too much? Can you identify helpful worries from unhelpful worries?Is the situation objectively threatening?It is normal to fear certain factors from your life. You may fear about losing your job, not having enough money, being disliked by strangers, being under physical threat, and many others. You can easily differentiate being anxious from suffering from anxiety by asking yourself: ‘How likely is this dangerous situation to actually happen?’ Is there statistics, news, common k nowledge or any sort of verifiable information that you are actually under threat?Do other people validate your worrying?If you worry about money, other people who are aware and/or share your financial status may be worried as well. When you talk to your spouse, do they share your concerns?If you worry about your job, do your colleagues or managers agree you have a point? Is the company in a bad place? Do you get bad evaluation scores? Worse than others?If you worry about having a disease â€" do you have medical history that would support these thoughts? What does your doctor think?Do you experience worry from time to time, or constantly?Anxiety victims will keep themselves in a constant level of stress and worry. You are worried about something now? Think about the same time last month. What bothered you then? How do you feel about it now?Tip: keeping a journal of your thoughts will help you identify your biggest worries.Do the benefits outweigh the losses?When was the last time yo ur worrying actually prepared you for anything? Do you take action? Consider the amount of time you spend worrying and compare and contrast it to your gains. Did you really save yourself from a bad situation and was all the strain on your mind worth it?Worrying? What is NOT normal?Let us do the same exercise, from another point of view:Is the situation objectively threatening?An example is social anxiety disorder, where sufferers would worry they will be judged and humiliated by others. They avoid speaking in public and meeting new people. Even if they do not have any examples of such situations happening in the recent past. Being judged by strangers has little to no consequences but anxiety victims perceive it as almost life threatening.Another example of anxiety is phobia of flying. Statistically, air travel is the safest way of transportation, which makes an accident very unlikely to happen Still, sufferers are convinced they are headed towards a fiery crash.Do other people valid ate your worrying?‘You are worrying too much!’, ‘Everything will turn out okay!’, ‘Just try to get your mind off it!’ â€" if you hear these ignorant and annoying comments a lot, the bad news is an ill advice like that will not magically cure your anxiety. The good news is examples like these tell you other people would dismiss effortlessly the issues you obsess over. They help you identify your thought process as abnormal.Do you experience worry from time to time, or constantly?Worriers experience a constant heightened level of stress, to the point where if a legitimately threatening situation comes their way, they will seemingly stay undisturbed.Do the benefits outweigh the losses?You know your fear of flying is completely pointless. It only causes you discomfort. You still need to get from point A to point B. It is the fastest and objectively safest and cheapest way to do it. You still need to fly. And if you worry about it, it won’t make the flight safer.Although an xiety comes in a lot of forms and variations, the same several symptoms persist among all sufferers:Heightened feelings of fear and panicFeeling continuously alertHaving troubles sleepingCold sweat, shortness of breath, tingling fingers,Heart palpitationsNausea and dizzinessIf you look deeper you may recognize one of the subtypes of your anxiety:GAD â€" Generalized Anxiety Disorder. Sufferers are overwhelmed with irrational fears and worries. It is generally a mind’s misguided way to cope with threat. People with GAD have a constant feeling of impending doom. Diagnosis comes when sufferers report they cannot stop or control these concerns over a prolonged period of time. GAD is quite common. It affects more than 3% of the American population.Obsessive compulsive disorder. OCD is another subtype of anxiety. Its characteristics include inability of the victim to calm themselves down, and relying on ritualistic behaviors to achieve temporary comfort, they are otherwise strongly agita ted and often suffer from insomnia.Social anxiety disorder. SAD is diagnosed when a person is terrified of social interactions for fear of being judged and rejected. It is associated with high level of self-consciousness and low self-worth.PTSD. The post-traumatic stress disorder is usually associated with a traumatic event in the past which has triggered the condition. The sufferer is often a victim of flashbacks that force them to relive the event in the form of memories, nightmares or even hallucinations. They would avoid putting themselves in situations that remind them of the event.Phobia. Irrational fears are the most popular form of anxiety. Victims have heightened responses when they are close to the object, situation or circumstance that bother them. Phobias are also among the easiest mental disorders to treat.Is it more than anxiety?Symptoms, similar to anxiety are associated with other diseases:When your feelings of anxiety are accompanied by rapid weight loss you might b e suffering from hyperthyroidism. It is a condition where your thyroid becomes overactive, increases your metabolic rate and your heart rate. It is affects mainly women.35% of women who have suffered through a heart attack report feeling anxious and stressed for the month leading up to the event. Other symptoms, associated with anxiety, such as sleep disturbance and shortness of breath were actually reported more often than chest pain. Heart failure is often co-prevalent with symptoms of depression and anxiety.Shortness of breath and irregular heart beat could also be brought on by anemia.Anxiety could be a symptom of deficiency of Vitamin B12 or zync.There are documented cases of people receiving panic attacks, immediately before a pancreatic cancer diagnosis comes up.Symptoms of anxiety are also early symptoms for psychosis.You need to make sure you contact a specialist for your diagnosis, and that you can rule out other conditions together.COPING WITH ANXIETYNormal ways to cope w ith anxietyFood.As with most illnesses, you need to make sure you are providing your body with the right chemical background, so your brain can start healing itself from the abnormal behaviors.This is, of course, only the first step, but you cannot go ahead without it.Most importantly, do not skip meals. Do NOT eat junk food. Many people comfort eat to alleviate their anxiety symptoms and this is obviously destructive. Eat green. Avocado, Asparagus and Kale have all been discovered to contain stress relieving nutrients.Limit alcohol and coffee. Both substances will alter your brain’s chemistry and will create peaks and lows in your moods that might result in you feeling overly happy and overly worried at times, even triggering panic attacks.Sleep.Do not succumb to anxiety’s attempts to keep you awake and alert. You need your beauty sleep. Eating right and exercising might keep you safe from racing thoughts and worries at night.Pro tip: If you can’t fall asleep, do not enter th e vicious circle of thoughts. Keep yourself distracted by reading a book. Avoid screens with artificial light! Your body will respond to it by keeping you more awake. Read from paper or an e-book with electronic ink at dim light.Exercise.It is common knowledge that exercise reduces stress, improves your mood and keeps you in top physical shape.The threshold of exercise as a for anxiety starts at 5 minutes a day of aerobic activity.Yoga.Yoga is a special kind of exercise that treats the body and the mind. It does put stress on the muscles and therefore allows for the release of endorphins that improve the mood. It also promotes better blood circulation which helps raise energy levels.But most of all, yoga turns the attention inwards and gives it focus. It is a particular, narrow state of mindfulness that will allow you to switch off that second channel at the back of your head that produces your worrying thoughts in the background.Mindset.Do not aim for perfection. Aim for the best y ou can do.Workaholism could be considered as a form of addiction, if it is driven by the person’s expectation of rewards when they succeed. But it could also be considered a form of anxiety if it is driven by a fear of failure.Calm yourself down and count your blessings. Know when you are doing well enough, not when you are doing perfect. If you want to tick all boxes, you will always be fearful you can’t.If you are ready to sacrifice a few achievements, you will perceive a lesser amount of dangers to you or your wellbeing.Get your priorities straight and the rest is welcome, but you can leave without it.Release control.The logic of healthy worrying is actually to identify potential danger, so you could take action to prevent damage. With anxiety, however, the victim often worries about situations out of their control.If you have social anxiety, you can’t really do a lot to make other people like you more. If you suffer from phobia of flying, you can’t really take control of the plane.Focus on always doing your best improving and strengthening yourself, and not on particular dangers that you need to prevent from happening.Shift focus.Studies tell us people who suffer from anxiety and depression focus too much on themselves. Often, to no fault of their own. They are not egotistical or narcissistic. That is just how their brains work.Shift your focus to thinking about others more often. Volunteer and get involved in charities. Researchers have discovered money do not make people happier. But giving away money does have a lasting effect on your mood and even your health.Know yourself.Be aware of what triggers your anxiety. Write down short overviews of your feelings through the day and keep track. Look for patterns.Pro tip: Use an app. There are dozens of available apps that will track your moods and provide you with statistics.Stay in therapy.Therapy is not a sprint. It’s not even a marathon. It is a life long journey. The American Psychological Assoc iation has discovered that patients show significant improvements after 8 to 10 sessions of therapy.Medication.Medication should be your last resort when you are dealing with anxiety. When your symptoms are overwhelming and manifest in physical ways that prevent you from having a normal everyday life, you may need to consider taking medication.Always remember, though, that medication treats your symptoms, while therapy treats the cause. Consider it as a temporary solution.This video from Psych2Go will give you more behaviors often exhibited by anxiety victims: Abnormal ways to cope with anxietyFood.Unhealthy attitudes towards food manifest in many ways that have to do with anxiety.Some people overeat in order to mute their nervous energy and calm themselves down.Others, unable to control their thoughts, control their food. Restriction and undereating are dangerous eating disorders. Anorexia nervosa often stems from the need to grasp back control, and is the most lethal mental disord er.Caffeine.Anxiety victims often tell themselves they need to be alert in order to keep everything under control.Caffeine does the job, but could lead to an unhealthy addiction or dependency and put you into a vicious cycle of sleep problems and lack of energy.On top of that, it does heighten the levels of nervousness.Alcohol.  Self-medicating with alcohol to dull out the symptoms of your disorder will work temporarily but it will make your symptoms worse in the long run.Overspending.Treating yourself to a shopping therapy session is tempting. A shopping spree does provide for a short term high, but afterwards you might find yourself with a more dangerous financial burden and new fears of losing control.Distractions.Spending hours in front of the TV or surfing the internet could be a good distraction, if you have those hours to spend.However, if you are missing out on more productive activities because of it, you need to find a way to introduce limits.LIFESTYLE WITH ANXIETYAnxiety is a lifelong companion.You need to learn to live with it and incorporate your coping mechanisms as a part of your lifestyle.What is normal when living with anxiety?Zac Hersh, 23, shares with the ADAA (Anxiety And Depression Association Of America) a part of his journey.‘For most of my life, I have dealt with a significant amount of anxiety. […] I thought being in that state was the normal way of life for everyone.’In his first year of college, Zac’s panic attacks started. So severe and scary that they nearly rendered him debilitated. He isolated himself and lost all sense of joy. He did not know how to snap back.‘It began with physical exercise. When my anxiety came up, I would go to the gym and workout. Eventually I got into running, swimming, biking, and yoga.’It was a temporary success. Zac was feeling better but could not go for a prolonged session of physical exercise every time he was not feeling good.He then discovered meditation and mindfulness. He traveled the world and attended retreats in order to study different techniques.‘[…] this led to the first week of my life that I was completely in command of my anxiety.’Zac shares meditation turned out to not be a magical panacea, either. But he keeps on working through issues, exploring techniques and never again allowed anxiety to stand between him and his life.Today, he is a college graduate, a certified personal trainer, yoga instructor, meditation coach, a distance runner, and triathlete.Zac’s story includes multiple elements that are to be expected when living with anxiety:Discovering your anxiousness is not normalFeelings of hopelessnessTemporary setbacksMaking a healthy way of life your ultimate treatmentAllison Kugel, today an accomplished writer, credits her mental illness with all successes in her career. Her OCD started at the fragile age of 7, with her going through rituals that were supposed to ensure her medical wellbeing.Anxiety, panic and depression followed suit.At on e point, she experienced up to 6 panic attacks a day. She found an outlet in creative writing.‘My highly sensitized being may have created anxiety, but it also blossomed into an ability to connect with others in a rarefied way, and to express myself as a successful journalist and writer.[…] I have turned it around from challenge to gift.’Allison’s story includes multiple elements that are to be expected when living with anxiety:Without proper treatment anxiety manifests itself in many formsFeelings of hopelessnessAccepting anxiety as a part of your lifeWhat is NOT normal when living with anxiety?There are seven deadly sins for people with anxiety.Any of those behaviors will be counterproductive to your physical and mental health in the long run.Do not substitute one disorder for another. Treat your anxiety by constantly improving your quality of life. Not by creating another problem. Overeating, undereating, self-medicating, or distracting yourself with unhealthy new habits is not an option. Eat right, exercise, sleep well and aim for a happy, healthy life.Do not despair. It gets better. Most victims of anxieties report feeling hopeless at least at one point of time. It is important to continue fighting and exploring your options. You cannot go back.Do not use your condition as an excuse. You cannot have your anxiety be an obstacle to your life goals, your career, or your family’s wellbeing. You can power through it, you are not fatally ill. It could feel debilitating at times, but you stay alive and kicking.Do not stop therapy. Anxiety victims could be tempted to stop their therapy if they feel it does not work, or if they feel they are cured and do not need it anymore. Anxiety is a system of thoughts, which could be influenced by therapy to shift from unhealthy to healthy thinking. Without therapy, your mind will swing back to its natural unhealthy state.Do not burden your friends and your family. You are allowed to speak of your disorder only if y ou are careful or if you need help. Your friends and family are your support system, not your therapy. Keep them informed, keep them assured you are OK. Do not complain, refrain from asking for help all the time, and do not overshare.Do not settle. Once you have improved, stabilized and gotten to a productive, happy place in your life, do not settle. You do not need to relentlessly look for new ways, but do not stop yourself from learning more and exploring new techniques.Do not focus on your disease. Pay it forward. Share your coping skills. Help friends and fellow sufferers.CONCLUSIONJust because anxiety is common, that does not make it less terrifying.It sets off unexpectedly, lingers on forever, and challenges your life in horrific, creative ways. It can be debilitating. But you do not have to allow it to slow you down.Step 1. Speak to a therapist. Get a diagnosis.Step 2. Make some life changes. It will be worth it.Step 3. Pursue your best self. Be stronger.Step 4. Identify your gains. Count your blessings.Step 5. Pay it forward. Help others.

Saturday, May 23, 2020

Pedophilia Essay - 1659 Words

Paedophilia: comes from the Greek word; paidophilia, which means friendship. But such a meaning denies the true horror of their beliefs and actions. A paedophile is a person who fantasies about having a relationship with young children. It is a person with a dark, destructive and a disturbed mind. Society in general is revolted by these people but they are encouraged to view it with understanding. Many health officials describe it as a mental illness that has no known cure. This is why they have to hide their tendencies from public view. But who in there right frame of mind would send off their young, helpless child and pass them into the hands of a horrifying, mentally unstable babysitter? Would you leave your child alone? Defenceless and†¦show more content†¦These are insufferable acts and thoughts that cannot and should not be forgiven, even by government. Some people with paedophilia threaten children to stop them from reporting their action. Others like those who victimize children, can develop complex ways to gain access to their chosen victim thus gaining the Childs trust. But his is not always the case. The majority of paedophiles gain the trust of the parent to reassure them that the child is in safe hands. Once the child is theirs they would trade the child to other gangs of paedophilia because, by doing so they would make a profitable amount of money. Or an infrequent occasions, become a foster parent from a nonindistrialized nation. The most famous of cases is the â€Å"Holly and Jessica† case. Where the children knew the caretaker to be respectable and inevitably thought that it was safe place to go in a time of need. That was not the case. The caretaker, with the help of his current girlfriend, sexually abused the children. Beat them and murdered them. This is not the kind of world our future generation should be living in. They deserve protection from these sick and depraved â€Å"humans†. If these paedophiles were locked away on their first offence of paedophilia, these cruel deeds would never have been inflicted on these defenceless children. My argument is just such! The government should not allow them to get away with such ghastly behavior. Such abductions and types of molestation would then be onlyShow MoreRelatedPsychological Dispositions: Pedophilia and Paraphilia Essay1386 Words   |  6 Pages Pedophilia is one of several psychological dispositions referred to as paraphilias. Paraph ilia is a condition where sexual arousal is dependent on fantasizing about engaging in sexual behavior considered atypical or extreme (Psychology Today, 2014). Pedophilia and other paraphilia are viewed as mental illness that is abnormal, distasteful, weird, kinky and totally unacceptable by most people (Psychology Today, 2014). One of the most hated, reviled, and public enraging individuals in societyRead MorePedophilia1365 Words   |  6 PagesExploring the World of Pedophilia Abnormal Psychology 201 Abstract In recent years religious groups, policymakers and psychologist have debated information regarding the psychosexual disorder called Pedophilia. Most people agree that this disorder deserves attention, and there are very negative stigmas associated. California Congresswoman Jackie Speier, Democrat, wants to federalize a state law to protect pedophiles. In October 2013, the top cleric in Poland’s Roman Catholic Church saidRead MoreSensitivity Of The Deviant By Jennifer Bleyer1447 Words   |  6 Pagesof the brain research behind pedophilia. For the most part, individuals couldn t care less to know why pedophiles do what they do, they simply compose them off as awful individuals. Pedophiles, by and large, are sensibly disengaged by neighbors and once in a while can be abandoned by companion or potentially families. A few people, in certainty fall back on savage or scornful activities towards known pedophiles. In any case, a few individuals contend that pedophilia is a mental issue that thoseRead MorePedophilia Essay1359 Words   |  6 Pages What is Pedophilia? Pedophilia is characterized as a sexual fondness for and activity with children. Pedophilia is a form of paraphilia (deviant sexual behavior). Pedophiles partake in acts that include fondling with a childs genitals, having sexual intercourse with and exploitation of children through prostitution or pornographic materials (Pedophilia, 2008). According to the Diagnostic and Statistical Manual of Mental Disorders (DSM) in order to be diagnosed as a pedophile one must experienceRead MoreAn Offensive Ad Displaying A Child As A Sexual Object929 Words   |  4 PagesMy project riposted to an offensive ad displaying a child as a sexual object. The ad I found had communicated this sense of pedophilia and that it is acceptable; However, I disagreed with that idea. The message I am trying to convey in my artwork is that pedophilia is not okay. I started with generating ideas using a words web and asking random people around me what they thought of when they heard specific words. After I made the web I started to keep an enumeration of ideas that came to mind forRead MoreA Review On Abnormal Amygdala1155 Words   |  5 PagesReview: Abnormal Amygdala Activation Profile in Pedophilia Typically the amygdala is involved in the normal function of interpreting and displaying emotions, memory and fear-conditioning. The amygdala has been found to impact encoding and storage of memories in the hippocampus that are formed during emotional situations. Through such, the hippocampus forms episodic memories based on the amygdala’s interpretation of a particular event and any surrounding emotional stimuli. The ability to properlyRead More`` Subway Guy `` For Significant Weight Loss By Eating Subway Sandwiches944 Words   |  4 Pagesabout her husband’s child porn (Salo, 2015). Hence, he does not appear as sex offender people would assume to be. Some psychologist believed Fogle has a pedophilia disorder. Pedophilia is sexual attraction to prepubescent children, which could possibly be dangerous if the desire is acted out. Ephebophilia and hebophilia are subcategories of pedophilia. Ephebophilia is attraction to prepubescent and hebophilia is attraction to pub escent children. In order to be classified as pedophile, â€Å"he must haveRead MoreAn Offensive Ad Displaying A Child As A Sexual Object990 Words   |  4 PagesMy project responds to an offensive ad displaying a child as a sexual object. The ad I found had communicated this sense of pedophilia and that it is acceptable; However, I disagree with that idea. The message my artwork sends is that pedophilia is not okay. I started with generating ideas using a words web and asking random people around me what they thought of when they heard specific words. After I made the web I started to keep a list of any ideas that came to mind for my art project. The listRead MoreEssay about Humbert the Pedophile1965 Words   |  8 Pagesfeelings toward the twelve year old Lolita as love, in actuality, it is obsessive lust. Nabokov does an excellent job displaying the characteristics of pedophilia through this character. Reading Lolita makes us conscious of the need to be more aware that pedop hilia is alive and well in our society today. In developing this point, I will examine pedophilia and its clinical characteristics as they relate to Humbert Humbert and our society. While America sits smugly in front of its televisions and computersRead MoreRatigan Case Summary1827 Words   |  8 Pagesletter that: â€Å"Parents, staff members and others have been discussing about Father Ratigan’s actions. They think that he might be a child molester and might cause harm to the children. And so, to understand his case they have been researching about pedophilia and took some sample articles which explains that Ratigan actions might consider him as a child predator†. Even after receiving such letter from the principal, Bishop didn’t take any action against the priest. He has just warned Ratigan in June

Tuesday, May 12, 2020

Energy Risk Management - 1692 Words

Social Innovation Centre Risk Management for Energy Efficiency Projects in Developing Countries _______________ Paul KLEINDORFER 2010/18/TOM/ISIC Risk Management for Energy Efficiency Projects in Developing Countries 1 Paul Kleindorfer * * The Paul Dubrule Chaired Professor of Sustainable D evelopment, Distinguished Research Professor at INSEAD Social Innovation Centre, Boule vard de Constance, 77305 Fontainebleau , France and Anheuser-Busch Professor Emeritus of Man age ment Science and Publi c Pol icy, The Wharton School of the Universi ty of Pennsylvani a Ph: +33 (0) 1 60 72 91 28 Email: paul.kleindorfe r@insead.edu A working paper in the INSEAD Working Paper Series is intended as a means whe†¦show more content†¦Introduction This report considers the role of risk management i n promoting profitable energy efficiency (EE) projects in industrial enterprises in developing co untries. The paper focuses on developing countries in the middle range of development (e.g., with per capita income greater than $2,000 per annum) where there is a significant industrial sector, although many of the issues here would apply to other countries, both above and below this level of development. 4 The key question posed here is how to improve the payoff in economic and environmental terms from cost- effective energy efficiency projects and initiative s. The starting point for this report is the maxim, by now well known in the development literature and is the banner for this entire report, that ther e are many profitable EE projects in nearly every industrial enterprise that are simply not implement ed. Four problems are often identified as the culprits for failing to harvest such projects: 1) lack of a rational and feasible approach to finance these projects; 2) lack of a rational internal mana gement approach in the enterprise to package these projects in such a manner that they can be id entified and implemented while the â€Å"plant is running†; 3) the high perceived risk of these proje cts; and 4) the fact that management is often simply unaware of the existence of EE projects of v alue. 5 This paper is primarily focusedShow MoreRelatedAnalysis On Risk Management By Contractors Who Work On Energy And Utility Construction Projects Essay1990 Words   |  8 Pagesresearch takes a case study approach. The case study analysis dwelt on risk management by Contractors who work on energy and utility construction projects, including strategies and supporting structures for managing risks, complete with an analysis of how these strategies and structures are implemented and supported by the Contractors resources base. The researcher specifically chose utility contractors for this study as the Energy and Utilities sector play an indispensable role in the global economyRead MoreAn Earthquake Scenario And How It Affects The Energy Sector1254 Words   |  6 PagesInfrastructure (CI) is a key area that must be protected. This paper will focus on the energy sector and analyze: specific goals and objectives; an assessment of and analysis of risks; sector specific implementations of ris k management; and measure the effectiveness of the current procedures in place. This paper will focus on an earthquake scenario and how it affects the energy sector. The steps involved that the Risk Management Framework of the National Infrastructure Protection Plan (NIPP) will be analyzedRead MoreFinancial Expansion Into Investments And Its Impact On The World Market Essay1040 Words   |  5 Pages2. Risk Management Strengthen financial expansion into investments that are responsible or sustainable invest-ment, long-term business investment that specializes in providing reasonable returns and consistent-ly, create a value-added to shareholders and stakeholders. Focus on a process of risk assessment of business opportunities that are standard across organization, measures to manage, edit and prepare a management plan for business continuity as supporting the crisis (Business Continuity Plan)Read MoreRisk Assessment And Action Plan1646 Words   |  7 Pages Energy Risk â€Æ' Energy Risk Being risk averse in an industry plagued with risk is a difficult task. However, identifying and managing risk is crucial in the capital intensive energy industry. Effective risk management leads to increased revenues, decreased costs and capital, and can propel a business to success. The information outlined will offer a discussion of how to identify and mange areas of risk and additionally, detail a process flow for successful implementation. Identifying AreasRead MoreWhich Mostly Deals In Preparing Caustic Soda And Other998 Words   |  4 Pagesthrough chemical industry and has also invested in textile industry, medical college and training institutes. The company was facing severe issues of inappropriate energy sources from the last few years and thus, decided to invest in a new power project â€Å"Coal-fired power plant† (CFPP). This project relates to providing a source of the energy required for other entities of the organisation (Memon and Tahir, 2012). Therefore, this is one of the vital projects for the organisation. The construction of theRead MoreThe Company’S Board Of Directors Plays A Determinative1392 Words   |  6 Pagescompany’s internal and external risks. The effective risk management is an integrated part of the company’s successful business performance. The Board is ought to identify, measure, and manage the potential risks and hazards. The Board ought to evaluate the eff iciency of the company’s internal controls’ management, its strengths, and weaknesses. The Board of Directors decides on the scope of the actions necessary to maximize the efficiency of the internal controls’ management. The Board needs to evaluateRead MoreRisk Management System ( Name Rms )1678 Words   |  7 Pages10. Risk Management 10.1 Name Risk Management System (Name RMS) Name Risk Management System (Name RMS) aims to effectively and efficiently manage and assess all the critical risks due to both external and internal factors with the suitable action plans on specific risks, which gives the least possible adverse effects to the customers and company. The holistic framework of the system includes 4 key steps: risk planning, risk assessment, risk handling and risk monitoring showed in FigureRead MorePrivate Sector And Energy Critical Infrastructure Essay1651 Words   |  7 PagesPrivate Sector in Energy Critical Infrastructure Energy is an important necessity that most society cannot live without especially in the Western culture. With today’s technological advancement, the reliance of power is more than ever. Businesses, transportation systems, and all the way down to individual household relies on power. Without power, the US in particular, will not be able to function properly and this is why energy is one of the critical assets. The US needs the energy infrastructureRead MoreBuilding A Disaster Recovery Plan813 Words   |  4 Pagesrequirements for the owners. This will judge when the end user will be able to regain access to data on the system. RTO is the measured time a system or application will not be operational before it is considered insufferable to the business. Risk Management Phases Phases What is to be done Analysis Inventory all applications, data, operating systems, and physical servers Monitor Monitor workload data information like network utilization. Build Build a disaster recovery plan that will be able toRead MoreThe Modern Day Financial Instruments Involving Option Contracts1448 Words   |  6 PagesRisk Management involving the commodities market has always been a concern for several international companies. The best substantial method to cope with currency risk is using currency derivatives. Many countries are interdependent on each other due to Globalization, which has led to increasing exposure to exchange rate volatility. Recent studies have shown that risk cannot be eliminated completely but it can be minimized when companies make decisions, which are backed by the correct risk management

Wednesday, May 6, 2020

Research Paper on English Free Essays

As a consequence of the rapid globalization, the knowledge in communication is a need to survive in today’s life. We are required to have the skills in exchanging ideas with Different people, for we are now habituated to speaking to people from various places worldwide. English is the universal language, and the use of it enables us to communicate easily to other people. We will write a custom essay sample on Research Paper on English or any similar topic only for you Order Now In school, there is an English subject in our curriculum. The idea of the need of learning this has been the factor that this research is made. Grammar is the foundation of all language. It is why our words produce ideas. And every word shall be properly organized to construct the intended thought. Through this study, the researcher will discuss the dynamics of the right grammar, the tenses to be used, and the subject-verb agreement strictly to be followed. This research will also facilitate future researchers on their further study about the same topic. Statement of the problem 1. What is English grammar? -The term â€Å"English grammar,† therefore, may have several meanings. It may refer to the whole of English grammar—that is, to the grammars of all the speakers of the language, which means including a great deal of variation. Alternatively, it may refer only to what is common to the grammars of all, or of the vast majority of, English speakers (such as subject-verb-object word order in simple declarative sentences). Or it may refer to the rules of a particular, relatively well defined variety of English (such as Standard English). â€Å"An English grammar† is a specific description, study or analysis of such rules. A reference book describing the grammar of a language is called a â€Å"reference grammar† or simply â€Å"a grammar†. A fully explicit grammar exhaustively describing the grammatical constructions of a language is called a descriptive grammar. Linguistic description contrasts with linguistic prescription, which tries to enforce rules of how a language is to be used. 2. What is tense? Tense is a grammatical category that locates a situation in time that indicates when the situation takes place. In languages which have tense, it is usually indicated by a verb or modal, often combined with categories such as aspect, mood, and voice. 3. Importance of the study This topic aims to develop the communicative competence of the students in English, so that they can use the language in day to day interaction and more opportunity in academic situation. Limitations of the study This study limits only to the English language and its common rules, Thus, this research will only provide rules, examples, and tips in our English grammar. Definition of terms Grammar- is the set of structural rules that govern the composition of sentences, phrases, and words in any given natural language. The term refers also to the study of such rules, and this field includes morphology, syntax, and phonology, often complemented by phonetics, semantics, and pragmatics. Linguists do not normally use the term to refer to orthographical rules, although usage books and style guides that call themselves grammars may also refer to spelling and punctuation. Tense- is a grammatical category that locates a ituation in time that indicates when the situation takes place. In languages which have tense, it is usually indicated by a verb or modal, often combined with categories such as aspect, mood, and voice. Subject-Verb agreement- The basic grammar rule in English is, of course, the subject-verb agreement rule. It prescribes that the operative verb of a sentence should always agree with its subject in number. This means that a subject thatâ€⠄¢s singular in number should take a verb in the singular form, and that a subject that’s plural in number should take a verb in the plural form. How to cite Research Paper on English, Essays

Friday, May 1, 2020

Marketing Mix Strategies of McDonald-Free-Samples for Students

Question: International Marketing Mix Strategies of McDonald's in Pakistan. Answer: Objectives The company intends to use apply the marketing mix strategies to increase its market share by 60 percent in the next 12 month. To provide quality menus with exemplary services at reasonable prices Vision and mission The mission of the company is to become a customer-favorite place to eat, drink, and have fun. The plan to win strategy focuses on exceptional customer experience founded on the 4Ps that the company will use to improve its operations and customer experience in Pakistan International Marketing Mix Strategies: McDonald's in Pakistan Introduction McDonalds remains the dominant player in the fast-food service retailer, especially the hamburger. The company serves over 35,000 restaurants worldwide with over 50 million clients daily(McDonald's, 2012). McDonald was restructured to pursue the go international, act local culture thus defining its production principles. McDonalds products like sirloin, fries, soft drinks, breakfast items, burgers, milk, chicken, and candy offer a significant feeling(McDonalds India, 2012). The company operates on offering the best quality services to its customers thus encourage repeat customers. The company uses different strategies to meet the expectations of the clients. Situational Analysis Market share model and market analysis McDonald is an indisputable marketplace leader in the Burger business. It has become a quick nourishing industry with a perceived productive and prominent brand image. In fact, the McDonaldization is a term coined from its anticipated quick nourishment aspects(Bressan Paola, 2014). As part of its advertising strategy, the company has distinguished the needs of clients and it strives to satisfy their requests. It further assesses its advertising techniques thus identify pitfalls regarding execution. The company boasts of over 30,000 eateries worldwide where it serves millions of customers. The company used the three-legged stool to define its operations. The three legs stand for the employees, suppliers, and proprietors(Zaiem Zghidi, 2011). The connection or relationship between these stakeholders has made the company succeed because the connection defines the game plan. McDonald's has invested in sustainable and quality programs that deliver structures and supports its commerce model. McDonald's in Pakistan In Pakistani, the companys operations are insignificant because it has failed to rule the market. The company needs to focus on expansion to control this potential market. Although many corporations have failed in this country, McDonald's have an opportunity to expand(Foxworth, 2013). The company should consider investing in the country, with focus on the urban communities including Karachi, Hyderabad, Islamabad, and Lahore. The company must consider introducing some of its pieces and build its establishment in the targeted communities. Competitive Analysis KFC is the leading player in the Pakistani market where it had introduced its chicken sandwich. The introduction of the McChicken expanded the KFCs expenses because it believed its sandwich was mindful of customers. Competitive edge Differentiation McDonald enjoys a competitive advantage in the market. Since its inception, the company has never placed a stock without considering the tastes and preferences of customers(Alexander, 2012). The company has used most of its opportunities to learn the tastes of the society to avoid cultural conflict. It has considered the immense customer market by continuously contrasting the tastes. This implies that the company depends on the support of the basic slants. The company has passed its products within external territories through its connections that are aware of the mechanisms in the new market. Cost leadership The company has the potential to purchase supplies in mass thus benefit from economies of scale, McDonalds leases properties and zone to comprehend its brand name(McDonald's, 2012). It has used its strengths to publicise its diverse chains thus understands the picture. PEST Model Political factors The Pakistani government has recently increased its GST regarding the service industry. The changes in the regulations and rules can easily disrupt McDonalds operations(Horovitz, 2014). For several years, the country has experienced the worst political instability thus affecting the import-export policies because the governments always use its ideologies to define its relationship with the external authorities. However, with strained relations with the West, McDonald has experienced troubles with the government, especially its raw materials imports. Nevertheless, the company is never expected to compromise the quality. Economic factors The recent economic downturn affected the companys earnings. Sometimes, the organization can exaggerate its sales to befit the expectations of stakeholders. The company also faces problems with the exchange rates, interest rates, and currency. The continued increases in the production costs have affected McDonalds performance(Horovitz, 2014). In Pakistan, the company is exposed to various variables influencing its operations. Similarly, most of the Pakistani customers are middle-class. Due to the financial downturn and cutbacks, these customers have retreated as they consider McDonalds products as an extravagance. Social factors The customers in Pakistan are brand cognizant as they turn out to enjoy their times in the eateries(McDonald's, 2012). Unfortunately, some customers have become hostile to the American products. In effect, some customers and organization have boycotted the merchandise. Technological factors Innovation and creativity have benefited McDonald in its operations worldwide. Most of the representatives use the technology to serve brisk management. Similarly, the workers also use the personal computers to maximize their productivity and monitor the administration framework(Ali, 2014). According to studies, the company has benefited from Google Apps and other office software sites. For instance, it has managed to meet the needs of customers online, especially those who place their orders through the internet. The company has also promoted the informal contacts. For instance, workers can use Google+ and Facebook to contact and mark their sources. Key Success Factors McDonalds is an efficient player in the food sector because of the key success factors. Food quality is the leading quality control rule the company has used for decades. McDonalds has used the stricter quality control to achieve the nourishment security in the market. It has kept the company stronger than its suppliers shipping the hamburgers(Aldi, 2014). Additionally, the companys positive image and good reputation is another success factor. Fast-food Caf has built positive image and brand thus assuring its customers quality food(Akgun, Keskin, Ayar, 2014). It has remained a standout company in the modern world thus earning customer trust, confidence, and great picture. It has become the best spot for children and families thus affirming its exceptional value. Convenient locations The company has operated ahead of its rivals because of its convenient locations. The company identifies its strategic locations thus make it approachable and easily accessible. The appealing spots have made it possible for customers to enjoy their fascinating experiences. For example, the Hyperstar Karachi franchise catches the attention of customers. McDonalds Rawalpindi/Islamabad is strategically located to attract clients. Critical Issues McDonalds key issues include price sensitivity, terrible PR, and operation costs. As part of its price sensitivity, it has increasingly used high prices that can drive clients away. The company needs to focus on improving its pointless and wasteful operational territories to cut operating costs. McDonalds has an outstanding brand image. For instance, it is believed that the company offers its customers good remunerations(Ali, 2014). However, the organization has suffered a grave dissent from its workforce who complains of low wages. Marketing strategy In business, marketing strategy defines the commitment of an organization to meet the expectations of customers(Ahmed, Ahmad, Parmar, Khoso, 2014). It focuses on the action path that it has to execute to serve different individuals in the market. The company has established a marketing framework to market the products, McDonald's has incessantly controlled its marketing strategy by controlling limits thus minimize expenditures on the process(McDonald's, 2012). Upon establishing the marketing strategy, to company assigns different people distinct obligations to actualize the plan. The company uses its framework to set up inputs and quantify the targets. Customer analysis McDonald has identified the elements that define the expectations and buying behavior of customers. McDonalds offers hamburgers to its customers(McDonald's, 2012). However, it also offers them everything that can influence their purchasing choices. For instance, the picture element is essential in determining the feelings of customers upon buying it. The company has used advertising to establish a strong position and perception of customers. Segmentation The company has also benefited from its unique segmentation strategies that are based on various variables. Geography The company views Pakistani market as a metropolitan market. The topography of the national markets has made the organization to calm different portions, it is important for it to concentrate on the urban business regions(Yeu, Leong, Tong, 2012). McDonalds nourishes the metropolitan masses. This is achieved because of the natural dietary culture in the market and its continued efforts to use a standardized approach to attain sustainable market. Demographical In Pakistan, the majority of the consumers are low-income earners and middle-class population. This implies that these targeted customers use their pay to meet their daily expenses. The metropolitan masses can afford the companys offers and products. These products meet the expectation of the common laborers(McDonalds UK, 2012). The company also considers age as an element. The family factor is also important in determining the strategy it uses to serve the market. Currently, the company will be concentrating on the family who pursues family suppers. Psychographic The company also considers the caretakers who intend to give their kids a lasting experience. Kids have to visit McDonalds to have the fun of eating(McDonald's, 2012). The company offers sustenance tastes and quick associations that can influence their clamor for young people. Behavioural McDonalds has organized different events and vacations to attract clients. Presently, the organization targets the customary clients with its promotional strategies. With the recent positioning in India, it has created an extraordinary event thus advancing its origin substances. International marketing mix The company is an international organization that engages in serving different customers with diverse preferences and tastes. It has to use distinct strategies to meet the customers expectations. In fact, the company has embraced an adaptation strategy instead of standardizing its marketing strategies. In most cases, the organization combines its globalization and internationalization elements to serve the clients in the fast-food markets(Vignali, 2001). The company strives to adapt to the local communities in its global operational environment. Product The company understands that customers would be satisfied when it offers a menu that befits their expectations. McDonald's provides customers choices because many customers spend their money differently on various needs(Price, 2002). By offering them choices, the company is catering to their needs. According to the company, focusing on the menus ordered is critical because McDonald has always strived to create a menu demanded by customers. This is an adaptation strategy instead of creating a standardized menu. With the rapidly changing technology, the organization has acknowledged the factors which customers consider(Khoso, Ahmed, Ahmed, 2014). Therefore, McDonald has invested heavily in its RD to monitor the market preferences. To the company, introducing new products is propriety and eliminating the previous ones is necessary for its survival. The company focuses on the beverage and food products. It intends to offer various gifts to attract customers, especially the kids. The strategy is an innovative move to offer products. This company values the Pakistanis religion, cultural background, personal disposable income, and buying habits(McDonalds India, 2012). It has adopted the marketing and product mix to meet the needs of the local customers. For instance, in India, the burgers contain fish or chicken instead of using the beef because it is sacred. In Mexico, this product is served with chili sauce. However, the company has standardized its burger, except in other markets. Promotion The marketing mix element involves communicating with customers and provides the strategies to communicate with them. McDonald has differentiated the minds of customers using their services(Aldi, 2014). The company also uses different campaigns to promote its products. It promotes the idea and products this prepare the best orders to clients. For example, it offers opportunities for customers seeking to enjoy a quick lunch. In most cases, it has communicated such services using different strategies. Integrated marketing communication Advertising McDonald communicates its advertisement messages through different mediums, such as Radio, print media, TV, and online. In the United States, the company has invested in the TV Ads. In Pakistan, McDonald's uses national channels and social media to advertise its products(Ali, 2014). The company promotes its videos on YouTube and Facebook. For instance, its processes transform the ordinary potato into the Mac-Fries. Sales Promotions McDonald's has proposed to increase its sales promotion in this new market. The fast-food industry in Pakistan is booming despite being stiff competition(Akgun, Keskin, Ayar, 2014). The local restaurants also offer similar products cheaply. McDonald needs to use exciting deals better than the local restaurants. Public relations The company is yet to use the public relations policy in Pakistan. However, McDonald is a house of philanthropies and a defender of ecological activities(Khoso, Ahmed, Ahmed, 2014). It uses the best green project to bolster its corporate brand. The green environmental activity will help the firm to increase its social and corporate image. Direct selling McDonalds engages in direct selling in many countries. However, in Pakistan, the direct selling is unpopular. For instance, it can sell the product to corporate client businesses, community parties, events, and local government(Akgun, Keskin, Ayar, 2014). McDonald has invested in advertising and it will use the strategy to promote its marketing mix thus succeed in Pakistan. The company needs to initiate rigorous advertising of its products on the Pakistan television channels. It will also benefit from the sales promotion. Pricing In the international market, pricing remains a complex task. It is a value proposition is the customers minds. Given the current economic situation, many customers draw the mental picture of the value of any product. The psychological meaning of pricing would involve the move by a customer to perceive the value of product beyond or below its market value(Bressan Paola, 2014). Nonetheless, it is critical to consider other factors like competition, fixed and variable costs, and the targeted market. McDonald's seems to create the value in customers mind thus satisfy their expectations. In Pakistan, McDonald's uses the psychological pricing and price bundling(Horovitz, 2014). It uses both strategies to offer different discounts and deals, especially when it comes to price bundling. In psychological pricing, the company looks affordable by rounding its prices off like charging Rs. 299, or Rs. 99. McDonald's also intends to use the integrated pricing strategy to become successful. The company uses the best formula to set affordable prices thus targets the relevant market. It finds it easy to create the differentiation perception the customers mind(Aldi, 2014). For instance, customers will try to maintain the lowest prices for its products in Pakistan compared to its rivals like KFC. However, KFC controls the larger market share than McDonald's in Pakistan. The company will also be offering innovative products including Macc-Allo-Tiki-Burger to benefit the Indian customers in Pakistan. Like in India, in the Pakistani market, many customers are poor thus making it possible to design menus that befit their living standards. Place The marketing mix focuses on the distribution of products and services. Distribution of products allows the companies to reach out to the clients. According to studies, scholar (Alexander, 2012), have defined distribution based on the physical presence of the products. It depends on the management process. Importantly, the distribution processes remain engaging to offer customers to the targeted customers. McDonald's has identified the best location where customers can access the product. In Pakistan, it has created physical and virtual locations to sell the products including restaurants, websites and apps, kiosks, and McDonald mobile apps. Importantly, the Pakistani restaurants will generate more sales than the other sales points. The Kiosks also offer some selected products. Control, Implementation, and Contingency Plan The company anticipates affirming its position and maintaining the reputation by focusing on the overall performance of the company. Marketing Plan for Implementation The company should create an appropriate marketing plan by working on higher hierarchy thus off-guideline to its relevant departments. Objective The company anticipates achieving its objectives of focusing on the overall financial positions including sales, profit, market share, and budget. The company will manage to achieve its objective upon analyzing the divisions and departments within the plan. It will have to invest in marketing channels, communication, and research. Contingency plan If the company fails to match its goals and values, it must consider the second option. The company will have to establish additional prioritize in its pipeline by reviewing the new product, services, and location. Conclusion McDonald stands a high chance of improving its revenues by expanding into the Pakistani market. The fast-food industry is a viable sector in the Pakistani market. Despite stiff competition in the market, the marketing mix provides an opportunity for McDonald to achieve its goals. Nonetheless, the company should consider the integrated marketing communication strategy to overcome the impact of the local restaurants and KFC. Based on this marketing plan, the company has an opportunity to enlarge its market position by offering the new products that meet the expectations of its clients References Ahmed, R., Ahmad, N., Parmar, V., Khoso, I. (2014). Role of Packaging and Labeling on Pakistani Consumers Purchase Decision. European Scientific Journal, 10(16), 464-473. Akgun, A. E., Keskin, H., Ayar, H. (2014). Standardization and adaptation of international marketing mix activities: A case study. Precedia- Social and Behavioral Sciences, 150, 609-618. Aldi, T. (2014, June 4). Business case studies. Retrieved October 5, 2017, from https://businesscasestudies.co.ke/mcdonalds-restaurants/the-market-process/the-marketing-miz-and-market-research.html1#axzz46BicwLU6 Alexander, A. (2012, March 12). Which is the worlds biggest employer? Retrieved October 12, 2017, from https://www.bbc.com/news/magazine-17429786 Ali, A. (2014, February 11). Fast food consumption in Pakistan. Retrieved October 6, 2017, from brandsynario: https://www.brandsynario.com/fast-food-consumption-in-pakistan/ Bressan, F., Paola, S. (2014). Get off to a good start. International relationship marketing in emerging markets. Precedia- Social and Behavioral Sciences, 150, 1230-1239. Foxworth, J. (2013, June 5). Segmenting and Targeting Markets. Retrieved October 6, 2017, from https://bababababamcdonalds.blogspot.com/2013/05/chapter-8-segmenting-and-targeting_6.html Horovitz, B. (2014, May 18). McDonald's testing seasoned fries. Retrieved October 6, 2017, from USA Today: https://www.usatoday.com/story/money/business/2014/05/08/mcdonalds-french-fries-fast-food-restaurants/8857099/ Khoso, I., Ahmed, R., Ahmed, J. (2014). Pricing Strategies in Pharmaceutical Marketing. The Pharma Innovation Journal, 3(7), 13-17. McDonalds India. (2012). McDonald India. Retrieved October 5, 2017, from mcdonaldindia.com: https://www.mcdonaldindia.com/ McDonalds UK. (2012). Marketing at McDonald's. Retrieved October 6, 2017, from https://www.mcdonalds.co.uk McDonalds. (2012). About McDonald's. Retrieved October 5, 2017, from Official Global Corporate Website: https://www.aboutmcdonalds.com/ Price, L. H. (2002, May 12). Fast-Food Restaurant Industry Analysis. Retrieved October 5, 2017, from megaslides.com: https://megaslides.com/viewer_next/build/pdf.worker.js Vignali, C. (2001). "McDonalds: think global, act locally the marketing mix". British Food Journal, 103(2), 97-111. Yeu, C. S., Leong, K. C., Tong, L. C. (2012). A comparative study on international marketing mix in China and India: The case of McDonalds. Precedia- Social and Behavioral Sciences, 1-6. Zaiem, I., Zghidi, A. (2011). Product adaptation strategy and export performance: The impacts of the internal firm characteristics and business segment. Contemporary Management Research, 7(4), 291-311.